MAM
Vikrant Chowdhary joins CleverTap as chief growth officer
Mumbai: Global user engagement and retention platform CleverTap on Tuesday added a new dimension to its core leadership team with the appointment of Vikrant Chowdhary as chief growth officer.
In this role, Chowdhary will lead CleverTap’s integrated go-to-market (GTM) strategy globally across all commercial and enterprise segments.
Increasingly, business leaders with disruptive mindsets and an eagerness to evolve are imperative for companies to succeed. Chowdhary brings this forward-thinking to CleverTap through 25 years of experience and expertise leading hypergrowth teams, said the company in a statement.
“We are thrilled to have Vikrant join us as our partner for growth as we scale our business in key global markets and sectors and steer CleverTap to become a global leader in the user retention space for mobile-first digital businesses,” said CleverTap co-founder and CEO Sunil Thomas. “For the first time, we will integrate all of our customer-facing functions — across sales, marketing, solution engineering, and partnerships — to make one CleverTap Growth team under Vikrant’s leadership.”
Before CleverTap, Chowdhary worked with Salesforce, a CRM company, where he directed India’s finserv vertical and enterprise business units. Previously, he held country leadership roles with SAP— where he powered the growth of the BFSI and telecom business unit, which became one of the best-performing teams in the country—as well as Teradata, IBM, and select startups.
“CleverTap has created a unique platform to help growth managers monetize behavioral economics for their real-time digital businesses, and I am truly excited and humbled to become an integral part of the company,” said Chowdhary. “I am also excited to draw on my experience building growth units in vertical sectors powered by high-performance teams and have the opportunity to bring this capability to CleverTap.”
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
