Brands
Vikram Solar marks 20 years with heartfelt Diwali film ‘Apno wali Diwali’
MUMBAI: Vikram Solar Limited, one of India’s leading solar PV module manufacturers, ushers in Diwali with a touching new film: Apno Wali Diwali. Celebrating 20 years of illuminating lives, this marks the company’s first-ever festive campaign, inspiring people to reconnect with loved ones and embrace meaningful, sustainable celebrations.
The campaign encourages audiences to rediscover the true spirit of Diwali: one grounded in connection, laughter, and light. Through the story of a man reminiscing about the joy of family gatherings from his childhood, Apno Wali Diwali rekindles nostalgia and reminds viewers that the warmth of togetherness shines brighter than any screen. A simple ring of the doorbell brings back those cherished memories, echoing Vikram Solar’s belief that progress and connection go hand in hand.
“As we complete two decades of powering lives with the Sun’s blessings, Apno Wali Diwali reflects our belief that true progress shines brightest when it brings people closer,” said Vikram Solar chairman and managing director Gyanesh Chaudhary. “Just as solar energy lights up homes, human connections light up lives and this Diwali, we wish to rekindle that warmth.”
Rooted in nostalgia and guided by sustainability, the campaign embodies Vikram Solar’s philosophy of spreading Khushiyon wali sunshine, encouraging celebrations that go beyond lights to touch hearts.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
