MAM
Vikram Solar launches first TV ad with a warm ‘Khushiyon Wali Sunshine’
MUMBAI: When was the last time a solar ad made you smile? Vikram Solar’s first-ever TVC might just be that moment. In a heartwarming debut on national screens, the company’s new campaign ‘Khushiyon Wali Sunshine’ swaps jargon for joy and kilowatts for connection led by a cheerful child and one magic word: “Hanji”.
Set in a sleepy hill town, the ad follows a young host whose sunny disposition powers every scene. As family and guests make requests, he answers each with a confident “Hanji”, taking care of every comfort from adjusting lights to managing the vibe. But this isn’t just a slice-of-life tale. It’s a metaphor. With every “Hanji”, Vikram Solar subtly makes its pitch: solar energy can be just as seamless, caring and reliable as that helpful child.
This marks the first television splash for Vikram Solar, one of India’s largest solar PV module manufacturers. The campaign captures the company’s 20-year journey from solar player to purpose-driven brand, rooted in innovation and community upliftment. The message is clear with clean energy, sunshine isn’t just power, it’s happiness.
“As a brand, we wanted to go beyond panels and power,” said Vikram Solar chairman and managing director, Gyanesh Chaudhary “‘Khushiyon Wali Sunshine’ is about reminding people that solar isn’t only about savings or sustainability, it’s about joy, warmth, and building a better tomorrow. This TVC lets us tell that story with heart.”
The campaign’s momentum has been building throughout the year. Earlier in 2025, Vikram Solar launched the “Khushiyon Wali Sunshine” brand initiative and joined hands with Kolkata Knight Riders as their official Clean Energy Advocate during the IPL season. With the TVC now live across national channels and digital platforms, the message goes mainstream: solar is not only smart, it can be soulful too.
Backed by a multimedia rollout and social media activations, the film aims to win over a new generation of clean energy adopters one emotional beat and one “Hanji” at a time.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
