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Vijeeth Shetty is new president for business at Liqvd Asia
MUMBAI: Vijeeth Shetty has been appointed president of Business and Service at Liqvd Asia to oversee expansion of the agency’s growth plans in the Indian market.
He will be based out of agency’s Mumbai office and report to Liqvd Asia co-founder and director Rashmi Putcha.
Putcha said, “I am elated to welcome Vijeeth on board. He has won many accolades and brings with him the right kind of experience. He is exactly the kind of talent we have been looking for to take the brands we work with to the next level.”
On his appointment, Shetty said, “I am delighted to be part of one of the fastest growing Digital shops in Asia. It is a very exciting phase here at LIQVD ASIA, having won good amount of new business in the recent past and some big campaigns lined-up. The timing for me couldn’t have been better and I look forward to delivering great work and also to help win lot of awards in the process for our clients.”
Shetty has managed leadership roles at prestigious organizations. His last stint was at Tonic Worldwide, wherein he was “Head-New Initiatives”. Preceding that, he was Business Director at GroupM, Deputy Vice President – Digital Marketing at Angel Broking and has also worked with companies such as Pinstorm, Directi, and Hanmer MSL (now known as MSL Group) in the past.
In a career spanning over 11 years, Shetty has a track record of managing clients from large categories like FMCG, Auto, Telecom, BFSI, E-commerce, Fashion, Travel and Tourism. He has serviced Mercedes Benz, Nivea, FlipKart, Britannia, Sony Network, Reliance Communications and Viacom among other clients.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
