MAM
Vijay Sales partners with Wahter for innovative advertising collab
Mumbai: Vijay Sales, a leading tech retail chain with 130 plus outlets and a daily footfall of 70000 plus, has announced a groundbreaking collaboration with Wahter, India’s innovative packaged water brand company with the mission of making drinking water affordable. Under this collaboration, Vijay Sales will not only advertise with Wahter but will extend its 33 stores across the Delhi NCR region to serve as prime advertising spaces for brands collaborating with Wahter.
Under this collaboration, Wahter will prominently feature Vijay Sales’ advertising on their water bottles, which will be available to the consumers at just Rs 2 for a 500 ml bottle at Wahter’s kiosks, carts, and strollers. This move aligns with both companies’ commitment to providing cost-effective and clean drinking water.
In addition, Vijay Sales stores across Delhi NCR will serve as hosts for Wahter, enabling other brands to advertise on Wahter’s packaged water bottles. Consumers visiting Vijay Sales stores will enjoy complimentary access to water bottles with the branding of various enterprises partnering with Wahter. This dual initiative not only enhances the shopping experience but also promotes clean drinking water.
“We are excited to join forces with Wahter in this pioneering initiative that promotes sustainable advertising practices. By opening up our store spaces for innovative advertising, we aim to create a platform that benefits both advertisers and clean drinking water to our customer base.” said Vijay Sales director Nilesh Gupta.
Wahter co-founder Kashiish Nenwani also expressed enthusiasm about the collaboration, stating, “At Wahter, our mission is to provide clean drinking water to every individual at an affordable price point. Partnering with Vijay Sales allows us to expand our reach and fulfill this mission by making Wahter bottles accessible to a wider audience across the NCR.”
Also, Wahter recently collaborated with Scrapbuddy, to recycle PET bottles into eco-friendly fabrics and durable paver blocks. All their water bottles are recyclable and will be collected back in their carts. This initiative marks a pivotal step in Wahter’s mission to reduce environmental impact while creating innovative solutions for a more sustainable future.
MAM
Ember Cookware appoints Amit Singh as chief of supply chain
10-year veteran to lead operations as brand scales across D2C, quick commerce and retail.
MUMBAI: Ember just handed its supply chain the perfect seasoning because when your cookware is non-toxic and non-stick, the operations behind it better be fast and flawless. Ember Cookware has appointed Amit Singh as chief of supply chain and Services, bolstering its leadership team at a pivotal growth phase. Singh brings over a decade of experience in supply chain strategy, operations and large-scale network buildouts.
He began his career at Singapore-based retail giant Giant Hypermarket before joining Pharmeasy in 2015, where he played a foundational role in building and scaling its pan-India supply chain across B2B and B2C channels. At API Holdings, he later led supply chain operations for North India, managing end-to-end execution across complex, multi-city networks.
In his new role, Amit will oversee Ember’s complete supply chain and service ecosystem including sourcing, manufacturing coordination, logistics, last-mile delivery, post-purchase support and workforce development. His mandate focuses on building cost-efficient, resilient operations that shorten fulfilment times, strengthen inventory management and deliver a consistently high-quality consumer experience as the brand expands nationally.
Ember Cookware co-founder & CEO Siddharth Gadodia said, “Supply chain is where growth either holds or breaks. As we scale across channels and geographies, we need operations that are efficient, resilient, and built for speed, without ever compromising on the consumer experience. Amit has done this before, at real scale.”
Ember Cookware co-founder & CMO Himanshi Tandon added, “As we scale, supply chain efficiency becomes as important as product and brand. Amit’s mandate is to build the operational foundations that make our promise consistent at scale.”
Amit Singh commented, “Ember is building something genuinely different, a category-defining brand with a clear purpose and the ambition to match. I’m looking forward to building supply chain infrastructure that doesn’t just keep pace with growth, but enables it.”
The appointment forms part of Ember’s broader push to deepen leadership across key functions as it invests in its Innovation Lab, proprietary material technologies and operational backbone to support national expansion.
In a kitchenware world where non-stick promises are easy but delivery is hard, Ember isn’t just cooking up products, it’s cooking up an operation that keeps every promise sizzling from factory to fork.
