MAM
Viiking appoints Omar Qureshi as CCO & biz head
MUMBAI: Viiking Media & Entertainment has appointed Bollywood & media expert Omar Qureshi as chief creative officer (CCO) and business head.
With Qureshi’s appointment, the Group will now enter the digital media and creative content market.
Viiking Ventures and Viiking Media & Entertainment chairman Sachiin Joshi said, “This is the most fabulous handshake to happen in the business of media and entertainment in a long time and will remains so for a long time. We, as a Group, are expanding in the areas of movies, movie content, short and long form content for digital. And who better than Omar – with his immense experience in all these zones – to spearhead these areas. He is a household name with Bollywood and a known face with TV, media and even the audiences. His experience and expertise shall only add greater value to Viiking as a company.”
Joshi further added, “We intend not only to become the biggest players in the digital content space out of India, we will also have the in-house expertise to select and make the best possible content for movies and the music space, that seem to be suffering from dearth of enough creativity. Omar is a master of that territory and we are very excited.”
Qureshi said, “When smart business meets smart content, the result is a spark that can set benchmarks and blaze new trails. With the kind of Group support and resources at the disposal of the Viiking Group, the ventures we are looking at shall be the place to visit, for sampling any kind of content across genres. With a focused eye on Bollywood and entertainment, we shall also foray into other genres.”
“With niche TV viewing going through asphyxiation by the larger GECs, and with content suffering from scarcity of originality, we hope to create shark tanks of expert teams, the best of breed in their domains, who will create businesses that will become a landing page for most consumers. With the Group’s interest in Bollywood and Tollywood movies, also looking internationally, I see a beautiful synergy and an exciting new zone that shall be the mother of all digital content, hopefully, sooner than we think. With the kind of vision, 70mm foresight and drive that Sachiin Joshi has, this seems immensely doable,” Qureshi concluded.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
