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Vigor Media Worldwide secures PR mandate for Hi-Tech Pipes
Mumbai: Vigor Media Worldwide, a globally renowned media agency specializing in strategic communication, has secured the prestigious public relations (PR) mandate for Hi-Tech Pipes Ltd (HTPL), a leading manufacturer and supplier in the piping industry. Vigor Media Worldwide will also spearhead Hi-Tech Pipes Ltd’s investor relations initiatives.
This mandate will be managed by Vigor Media Worldwide’s Delhi-NCR office. The collaboration underscores Hi-Tech Pipes Limited’s commitment to fortifying its market presence, complemented by Vigor Media Worldwide’s dedication to delivering impactful PR solutions. The agency’s proficient team, supported by national and international associates, will execute the PR mandate.
Hi-Tech Pipes Ltd specializes in manufacturing and supplying steel tubes and pipes for diverse industries such as infrastructure, telecommunications, defence, railroads, airports, real estate, and automobiles. With an installed capacity of 580,000 metric tonnes, Hi-Tech Pipes Ltd ranks among the top five pipe manufacturing companies in India.
Expressing enthusiasm for the partnership, Hi-Tech Pipes Ltd whole time director & CEO Anish Bansal said, “We are delighted to partner with Vigor Media Worldwide to enhance our brand’s visibility and convey our commitment to quality and innovation. Leveraging their expertise in strategic communication, we aim to achieve new milestones in the industry and provide our customers with cutting-edge solutions.”
Commenting on the win, Vigor Media Worldwide founder Nikhil Singhal remarked, “We are honoured to be selected as the PR partner for Hi-Tech Pipes Limited, a dynamic entity in the industry. Our team is dedicated to crafting compelling narratives that showcase the company’s accomplishments and values.”
Vigor Media Worldwide emerged victorious in a competitive bidding process, succeeding in a rigorous multi-agency pitch. The primary objective is to enhance Hi-Tech Pipes’ visibility, manage investor relations, and support the brand’s expansion goals through effective PR and communication strategies.
Hi-Tech Pipes Ltd (HTPL) is renowned for its high-quality products and innovative solutions. Its products are available across 17 states through a network of over 450 dealers and 150 OEM partners, offering more than 1200 SKUs.
Vigor Media Worldwide is recognized for its cross-sectoral expertise spanning industries such as real estate, education, lifestyle, FMCG, hospitality, healthcare, technology, security, and consulting. The agency’s client portfolio includes top-of-the-line brands in various sectors.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
