MAM
Vigor Media wins PR mandate to power up Joint Solar’s clean energy push
MUMBAI: Talk about a bright idea! Joint Solar has plugged into Vigor Media Worldwide to supercharge its communications.
The global media agency has bagged the prestigious PR mandate for Joint Solar, one of India’s most trusted producers of solar PV modules. The win will see Vigor Media Worldwide steer the company’s PR and digital strategy, from building a sharper brand narrative to boosting visibility across traditional and online platforms.
Joint Solar, a veteran in India’s solar manufacturing sector, has spent 18 years producing over 200,000 panels for domestic, commercial and industrial use. Known for its durable, energy-efficient and eco-friendly products, the brand is now looking to scale its voice in the fast-rising renewable energy space.
Joint Solar, director, Vinod Sharma called the tie-up “a timely move” as the company ramps up its mission of delivering clean, affordable and efficient power solutions to more people. “[Vigor Media’s] experience in PR and digital communications will help us convey our vision effectively and engage with stakeholders across the renewable energy industry,” Sharma added.
Echoing the sentiment, Vigor Media Worldwide, founder, Nikhil Singhal added, “We’re delighted to partner with a brand that’s synonymous with quality and credibility in solar production. Our strategy will focus on amplifying their visibility, reinforcing their thought leadership and delivering tangible impact in both media and digital spaces.”
The collaboration comes as India’s demand for renewable energy solutions soars, with Joint Solar positioning itself firmly at the heart of the country’s clean energy transition.
With a track record spanning sectors such as real estate, education, FMCG, healthcare, technology and lifestyle, Vigor Media Worldwide already works with several top-tier brands. The Joint Solar win strengthens its presence in the renewable energy arena and puts it in charge of shaping a narrative that’s not just about panels, but about powering India’s greener future.
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
