MAM
VidUnit rolls out candid new talk show with Rashami Desai
MUMBAI: VidUnit has stepped into the long-form arena with a move that blends star power, storytelling and serious digital ambition. The influencer-first platform has unveiled its first original series, fronted by television favourite Rashami Desai, as it expands from short-burst creator content to full-fledged digital IPs.
The new show, Rashami Ke Dil Se Dil Tak, brings an unscripted and unfiltered flavour to YouTube, leaning into heartfelt conversations and the kind of emotional honesty the internet rarely gets without gloss. Rashami welcomes celebrity couples into an intimate setup where they talk about love, work, health, family and the unsaid bits of life behind the cameras.
It marks Rashami’s first major outing in digital-first long-format storytelling. The show blends warmth with whimsy, switching between tender exchanges and playful compatibility challenges that keep the mood light while uncovering the messy, magic-filled layers of modern relationships.
The opening slate features some of television’s most adored couples including Dipika Kakar Ibrahim and Shoaib Ibrahim, Gauahar Khan and Zaid Darbar, Surbhi Chandna and Karan Sharma, Claudia Ciesla and Arjun Goel, and Neha Bhasin and Sameer Uddin.
Rashami said the concept is deeply personal to her and that VidUnit felt like the right home because the platform understands the pulse of digital audiences. She added that she wanted a space where stories could be shared without judgement or filters and thanked founder Sourabh Kumar and his team for backing her vision.
Sourabh Kumar described the project as the start of VidUnit’s broader plan to build high-impact digital properties rooted in authentic storytelling. He said signing Rashami as its exclusive YouTube talent gives the platform a powerful connection with the Hindi-speaking market and added that the company is building a wider slate of IPs across genres and formats as part of its next growth chapter.
Rashami Ke Dil Se Dil Tak will stream on YouTube soon, promising viewers a front-row seat to candid conversations and the chemistry that keeps these relationships humming.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
