Brands
Videocon bags National Energy Conservation Award 2016
MUMBAI: Videocon, the leading consumer electronic and home appliances company, today added another feather to its cap by winning the first prize for Best Manufacturer of BEE Star Labelled Appliances, in the Air Conditioner category, at the National Energy Conservation Award – 2016. This is the second time in a row that the brand has been awarded the most energy efficient brand. Last year during the award ceremony, Videocon bagged the first prize for the refrigerator category. The award aims at giving national recognition to companies who have made significant contributions in creating awareness towards and production of energy efficient appliances.
Highlighting Videocon’s energy efficient products and practices Videocon Chief Manufacturing and Procurement Officer Abhijit Kotnis said, “It is a moment of pride for all of us at Videocon. We have always worked towards creating high quality and energy efficient Air Conditioners, and it seems that our focus on high-end products has paid off. Videocon extends its sincere appreciation towards the trust of its customers. The award surely would not have been possible without the hard work that the team at Videocon has put in.”
“We are truly honoured to receive the National Energy Conservation Award for the second time in a row. As a responsible Indian manufacturer, we understand the importance of conserving energy for a brighter and better tomorrow, and that is exactly what this award also encourages us all to do. It is our endeavour to achieve the highest energy standards for our products and for that we relentlessly adhere to best practices. Videocon’s focus is always on the high-end products, and hence products like the BEE-certified 5 star range of Air Conditioners will always remain on of the brand’s key strengths,” Videocon Head of Technology and Innovation Akshay Dhoot.
Organised by the Bureau of Energy Efficiency, the award ceremony was held in the capital on the occasion of National Energy Conservation Day. Minister of State (I/C) for Power, Coal, New and Renewable energy & mines, Shri Piyush Goyal presented the awards to all the winners. The award is presented annually by the ministry of power, Government of India.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
