Ad Campaigns
Videocon ad shows ‘Bhabiji Ghar Par’s character in liquid luminous effect
NEW DELHI: A new social media campaign #AbDikhengeAsliRang highlighting the technology of more natural colours of Videocon’s revolutionary Liquid Luminous Technology has been launched with short humorous videos.
This festive season, Videocon aims at making everyone’s Diwali colourful.
Featuring the sensational and witty Asif Shaikh, commonly known as Vibhuti Narayan Mishra of Bhabiji Ghar Par Hain fame, the short comedy videos depict the everyday conversations and lifestyle. In all of the videos, Videocon is a common aspect, entertaining the viewers.
Mesmerised with the colour reproduction of Videocon Liquid Luminous, Asif can be seen revealing a tad too much when he switches the TV set on. What he leaves behind is an irritated wife, a surprised son, an annoyed boss and curious business associates.
Videocon digital marketing head Shikher Gupta said, “Since Diwali is the time to cheer, we came up with short videos with a light, humorous touch. The campaign is built on Videocon’s Liquid Luminous range and effectively communicates the different hues and shades that one can experience with the new range. Asif Sheikh was an obvious choice as his personality matched perfectly with the theme. His vivid persona truly reflects the product USP. The videos will go live on our social media pages including Facebook, Twitter, Instagram, and YouTube.”
The videos have been conceptualised by Rediffusion- Y&R, produced by Saffron Studio and Media, and directed by Vishal Gupta.
The campaign #AbDikhengeAsliRang will run across Facebook, Twitter and YouTube to engage with customers. Videocon is putting up a new video everyday where one can witness a new hilarious twist and different shades of life.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
