MAM
Vicky Kaushal is back as the brand ambassador for Wild Stone CODE
Mumbai: Wild Stone CODE, a leader in men’s grooming products, has unveiled its latest campaign for Wild Stone CODE Body Perfumes, starring the charismatic Vicky Kaushal as the face of the Brand. The new advert puts freshness at the forefront, showcasing the invigorating essence of CODE Titanium.
In this dynamic advert, Vicky Kaushal embodies the ultimate modern man, exuding confidence and energy. As he applies CODE Titanium, he feels a burst of freshness, depicting the powerful and instant freshness this premium body perfume provides. The advert brilliantly captures his experience, portraying how the fragrance enables him to seize the day with a renewed sense of vigour. As the narrative unfolds, Vicky Kaushal’s presence becomes visually magnetic, drawing everyone around him into his fresh aura.
This seamless blend of charm and contagious rejuvenation highlights the core message of Wild Stone CODE Body Perfume Range: A great fragrance not only helps one smell terrific but also heightens your aura. Titanium is one of the most popular choices in this range of 7 Body Perfumes, with 3 all-new fragrances launching soon.
“Wild Stone CODE Titanium is made especially for those who seek an instant burst of freshness and confidence,” said McNROE Consumer Products Pvt Ltd. head of business development Ankit Daga “Vicky Kaushal perfectly represents the essence of our brand – modern, vibrant, and effortlessly captivating. Vicky was the first celebrity on brand CODE, and we are thrilled to welcome him back. This campaign is a celebration of the refreshing impact that CODE Titanium brings to everyday life” Daga added.
Expressing his excitement about the campaign, Vicky Kaushal said, “I am thrilled to be back with Wild Stone CODE, a brand that resonates with my style. CODE Titanium is all about freshness and confidence. I’m really excited for everyone to see our fresh approach to showcasing freshness and experiencing the invigorating effect it brings.”
The advertisement is now live across multiple platforms, including television, digital, and social media channels, ensuring that the message of freshness and confidence reaches a broad audience. Wild Stone CODE invites everyone to experience the ultimate freshness with CODE Titanium body perfume.
Brands
Devyani International Ltd plans three-subsidiary merger to streamline operations
QSR operator moves to streamline structure and unlock operational synergies
Devyani International is tightening its corporate kitchen. The quick-service restaurant operator has approved a scheme to merge three subsidiaries—Sky Gate Hospitality, Blackvelvet Hospitality and Say Chefs Eatery—into the parent company in a bid to simplify its structure and sharpen operational efficiency.
The decision was cleared at a board meeting on March 10 and disclosed in a regulatory filing to the stock exchanges. The merger will take effect from April 1, 2025, subject to statutory approvals.
All three transferor companies are direct or indirect wholly owned subsidiaries, meaning no fresh shares will be issued and the shareholding pattern of Devyani International will remain unchanged once the scheme is completed.
The subsidiaries together operate more than 100 outlets—including dine-in restaurants and cloud kitchens, spread across over 40 cities such as Delhi NCR, Mumbai, Kolkata and Bengaluru.
Devyani International, the largest franchisee of Yum Brands in India, said the consolidation is aimed at generating operational synergies, optimising resource utilisation and reducing layers within the corporate structure.
Financially, the move brings together businesses of varying scale. As of March 31, 2025, Devyani International reported a net worth of Rs 10,381.02 million and turnover of Rs 33,493.33 million. Sky Gate Hospitality posted a net worth of Rs 761.14 million with turnover of Rs 2,657.57 million, while Blackvelvet Hospitality and Say Chefs Eatery reported smaller operations and negative net worth.
The merger will consolidate these operations under a single corporate umbrella as the company sharpens its focus on scale and efficiency.
Devyani International currently runs more than 2,000 outlets across over 280 cities in India, Nigeria, Nepal and Thailand. Its portfolio includes franchise rights for brands such as Pizza Hut, KFC, Costa Coffee, Tea Live, New York Fries and Sanook Kitchen, alongside its own food brands.
With the paperwork underway and approvals pending, Devyani is essentially clearing the corporate clutter—turning three subsidiaries into one tighter, leaner operation. In the QSR world, even the back office needs a spring clean.
