MAM
Viacom’s restructuring claims another victim Jonathan Dolgen
MUMBAI: Just a couple of days after Mel Karmazin left Viacom as its COO another high profile executive has jumped ship. Viacom Entertainment Group chairman Jonathan Dolgen has announced his decision to resign as of 15 July.
This does not come as a surprise. Viacom’s chairman and CEO Sumner Redstone had given Freston and Moonves different aspects of Dolgen’s job. Dolgen oversaw the operations of Paramount Pictures, Paramount TV, Simon & Schuster, Famous Players, and Paramount Parks.
After the reshuffle Freston was also put in charge of Paramount Parks, Simon & Schuster and Paramount Pictures. Moonves now oversees Paramount TV. What is galling is that despite all this Redstone had tried to persuade Dolgen not to leave.
Not surprisingly in a statement Dolgen attributed the changes in Viacom’s management structure to his decision to step aside. On a more generous note he added, “It has been a privilege to work with Sumner Redstone for more than a decade and to have participated in the growth and success of Viacom. In Tom and Les, Sumner has chosen exceptional executives to help him lead this company well into the future”. Dolgen also thanked the head of Paramount Pictures Sherry Lansing. The two were responsible for three Best Picture Oscar winners including Titanic and Braveheart.
Redstone praised Dolgen’s contribution to the film studio Paramount saying, “Under his leadership over the past decade Paramount made great pictures profitably. He also ran one of the most successful television production operations in the industry, and pioneered the concept of co-financing and financial discipline. This has since been emulated by other motion picture companies.”
On the flip side reports further indicate that in addition to being passed over in the reshuffle Dolgen has had uneasy relationships with both Freston and Moonves. He and Moonves fought when control of the UPN Network was taken from Paramount and handed to CBS three years ago.
There was also friction between Paramount and MTV. In the past the two units have worked together to produce films based on MTV properties. At that time MTV had complained that Paramount was behaving in a high-handed way.
MUMBAI: Not every bright idea lights up the room, sometimes it’s the wrong wattage turning your cosy nook into a glaring interrogation cell. Crompton Greaves Consumer Electricals Ltd. is flipping the switch on that mindset with its fresh integrated campaign, ‘Every Space Bright & Right with Crompton Lights’, unveiled on 18 February 2026. The core message? Homes aren’t one-trick ponies anymore, they’re offices, chill zones, kitchens, and entertainment hubs yet lighting decisions still boil down to “brighter is better”, leaving glare, shadows, and mismatched vibes in their wake.
The campaign calls out the overlooked truth, every space deserves illumination that fits its purpose, not a blanket blast of lumens. It nudges consumers away from generic brightness towards thoughtful choices that enhance comfort, mood, and function whether warm decorative glow for family dinners, focused task lights for cooking, softer ambient for bedrooms, or welcoming outdoor spots for the entrance.
Crompton Greaves Consumer Electricals Ltd. chief marketing officer Tanmay Prusty put it plainly, “At Crompton, we start with a clear understanding of how consumers live today. Homes are no longer static spaces, they have become workplaces, entertainment hubs, and places to unwind. Yet, lighting is still often chosen only on the basis of brightness. Through this campaign, we are encouraging consumers to think beyond brightness and choose lighting that is aligned to the purpose of every space.”
To hammer the point home, Crompton dropped a striking short film crafted with generative AI. It opens on familiar domestic scenes dinner chaos under harsh overheads, dim entrances that feel unwelcoming then rewinds the tape with purpose-matched upgrades, balanced living-room warmth, kitchen precision, bedroom calm, and outdoor flair. The reel wraps with product highlights and the tagline, driving home how Crompton’s broad indoor-plus-outdoor portfolio (think advanced features, intuitive designs) can transform everyday experiences.
Amplification is going big, digital, OOH, print, cinema, influencer tie-ups, plus eye-catching large-format branding at key South India airports. It’s a full-court press to reach urban and emerging households rethinking their lighting game.
Whether you’re binge-watching in the dark or squinting over a recipe, this campaign’s reminder is spot on: the right light doesn’t just brighten a room, it makes the space feel right. In a world of smart homes, why settle for dumb lighting?
