AD Agencies
Viacom18 Media, WATConsult win big at 2019 BrandVid Awards
MUMBAI: The first edition of Indiantelevision.com's BrandVid Awards, which recognized the best-in-class brand films, brand integration and branded programming, was a huge success with several agencies, production houses, and projects winning big for cutting-edge work in the world of branded video.
The big winners on the night were Viacom18 Media Pvt Ltd with seven metals and WATConsult, from the Dentsu Aegis Network stable, with six. Viacom18 Media Pvt Ltd also won the maximum gold metals on the occasion.
Viacom18's impressive tally comprised 3 golds, 3 silvers and one bronze. This also included wins of Best Creative Director for Sanhita Das and Next Gen Award for Vedushi Sinha. Its ‘Nickelodeon Egg Opera Ident’ won the gold in ‘Best Brand Film: Entertainment and Media’ category, silver in ‘Most Innovative Brand Video’ category, and bronze in ‘Non-Fiction’ category.
WATConsult won 1 gold for ‘#Unplanned (Bajaj Allianz General Insurance)’, 2 silvers for ‘Main’ Se ‘Hum’ Real Life Real Stories ft. Pabiben (SBI Life Insurance) and Zor Mat Lagao (Naturolax), and 3 bronze metals for #IndiasBestFreestyler (Apollo Tyres), Tata Harrier Conquers Ladakh (Tata Motors PVBU), and Ensure Diaries Campaign (Ensure) campaigns.
Pocket Aces bagged the Best Branded Content Studio while Excel Entertainment Pvt Ltd. was recognised for making the Most Innovative Brand Video for Gold ‘Stand Up For Gold’. MTV India was honoured with the BrandVid Movers and Shakers of the Year award for its exemplary creative contribution to the industry.
Zee Entertainment Enterprises Ltd. (Zee Cinema) took home the gold in the ‘Best Use of Social Media by a Brand’ category for its ‘#ZingaatWorkoutChallenge’ for the movie Dhadak.
Here is the full list of the winners:
|
Categories |
Project Name |
Company Name |
Title |
|
|---|---|---|---|---|
|
1 |
Best Brand Integration: Digital |
If Salary Were A Person (Zoomcar) |
Pocket Aces Pictures Pvt. Ltd. |
Gold |
|
Best Brand Integration: Digital |
Mom & Co (Saregama Carvaan) |
The Zoom Studios |
Silver |
|
|
Best Brand Integration: Digital |
Zor Mat Lagao (Naturolax) |
WATConsult |
Silver |
|
|
Best Brand Integration: Digital |
Lost At Kumbh ft. Shreya Mehta (Dabur) |
Arré U Digital Content Pvt. Ltd. |
Bronze |
|
|
2 |
Best Brand Integration: Digital Series Format |
Dishaheen Navyuva Helpline (HDFC) |
Arré U Digital Content Pvt. Ltd. |
Gold |
|
Best Brand Integration: Digital Series Format |
Pursuits by Skoda (Skoda India) |
Bloomberg|Quint |
Silver |
|
|
Best Brand Integration: Digital Series Format |
Home Sweet Office (Amazon India) |
Amazon Seller Services Pvt. Ltd. |
Silver |
|
|
Best Brand Integration: Digital Series Format |
Mahindra Marazzo |
Mahindra and Mahindra Ltd. |
Bronze |
|
|
3 |
Best Brand Integration: Movies |
Playgard Condoms (Badhaai Ho) |
Alkem Laboratories Limited |
Gold |
|
Best Brand Integration: Movies |
Bira 91 (Gully Boy) |
Excel Entertainment Pvt. Ltd. |
Silver |
|
|
Best Brand Integration: Movies |
Pregakem – Pregnancy Detection Kit (Badhaai Ho) |
Alkem Laboratories Limited |
Bronze |
|
|
Best Brand Integration: Movies |
ET NOW (Baazaar) |
ET NOW |
Bronze |
|
|
4 |
Best Brand Integration: Music Video |
Helmet Saves Children |
Exide Life Insurance |
Gold |
|
Best Brand Integration: Music Video |
Rudra Music Video (Nick-India) |
Viacom18 Media Pvt. Ltd. |
Silver |
|
|
Best Brand Integration: Music Video |
The Dance Project (Cinthol & L'oreal) |
Sony Music Entertainment |
Silver |
|
|
5 |
Best Brand Integration: Television Fiction |
Zee Cine Awards 2019 (Bhabhiji Ghar Pe Hai) |
Zee Entertainment Enterprises Ltd. |
Bronze |
|
6 |
Best Brand Integration: Television Non–Fiction |
Winds of Change (PM's Ujjwala Yojana GOI) |
NGC Network (India) Pvt. Ltd. |
Gold |
|
Best Brand Integration: Television Non–Fiction |
Nickelodeon Rock Ident (Nickelodeon India) |
Viacom18 Media Pvt. Ltd. |
Silver |
|
|
Best Brand Integration: Television Non–Fiction |
Nickelodeon Egg Opera Ident (Nickelodeon India) |
Viacom18 Media Pvt. Ltd. |
Bronze |
|
|
7 |
Best Publisher Brand Collaboration for Video |
Pursuits By Skoda (Skoda India) |
Bloomberg|Quint |
Gold |
|
8 |
Best Brand Influencer Collaboration for Video |
#ZingaatWorkout Challenge for Dhadak (Zee Cinema) |
Zee Entertainment Enterprises Ltd. |
Silver |
|
Best Brand Influencer Collaboration for Video |
#IndiasBestFreestyler (Apollo Tyres) |
WATConsult |
Broze |
|
|
9 |
Best Brand Film: Automobile |
Go Home For Diwali (Mahindra Auto) |
Flying Cursor Interactive |
Gold |
|
Best Brand Film: Automobile |
Tata Harrier Conquers Ladakh (Tata Motors PVBU) |
WATConsult |
Bronze |
|
|
10 |
Best Brand Film: BFSI |
#Unplanned (Bajaj Allianz Life Insurance) |
WATConsult |
Gold |
|
Best Brand Film: BFSI |
‘Main’ Se ‘Hum’ Real Life Real Stories ft. Pabiben (SBI Life Insurance) |
WATConsult |
Silver |
|
|
Best Brand Film: BFSI |
The Marathon of Life 2.0 (Franklin Templeton Investments) |
Mirum Digital Private Limited |
Bronze |
|
|
11 |
Best Brand Film: Consumer Products Consumer Durables |
Bhajan Vani |
Shemaroo Entertainment Ltd. |
Bronze |
|
12 |
Best Brand Film: Ecommerce |
Straight Outta Street |
Myntra Designs Pvt Ltd. |
Gold |
|
Best Brand Film: Ecommerce |
Desi Mom FK (Flipkart) |
ScoopWhoop Media Pvt. Ltd. |
Bronze |
|
|
13 |
Best Brand Film: Entertainment & Media |
Nickelodeon Egg Opera Ident (Nickelodeon India) |
Viacom18 Media Pvt. Ltd. |
Gold |
|
Best Brand Film: Entertainment & Media |
MX Player – Brand Film |
MX Player |
Silver |
|
|
Best Brand Film: Entertainment & Media |
#WhereIsMyChannel (Zee English Cluster) |
ZEEL |
Bronze |
|
|
Best Brand Film: Entertainment & Media |
Firstpost Print Launch Campaign |
Network18 Media & Investments Ltd. |
Bronze |
|
|
14 |
Best Brand Film: Food & Beverages |
Its time to #Unstereotype (Brooke Bond – Red Label) |
Prime Focus Technologies |
Gold |
|
15 |
Best Brand Film: Healthcare / Pharmaceuticals |
Ensure Diaries Campaign (Ensure) |
WATConsult |
Bronze |
|
16 |
Best Brand Film: Retail |
Straight Outta Street |
Myntra Designs Pvt. Ltd. |
Silver |
|
17 |
Best Brand Film: Services |
Awesome Assam (Government of Assam) |
NGC Network (India) Pvt. Ltd. |
Gold |
|
18 |
Best Brand Film: Social Initiative |
Mahindra Powerpath |
Mahindra and Mahindra Ltd. |
Gold |
|
Best Brand Film: Social Initiative |
Helmet Saves Children |
Exide Life Insurance |
Silver |
|
|
Best Brand Film: Social Initiative |
MO SCHOOL CARAVAN |
Studio Eeksaurus |
Silver |
|
|
19 |
Best Brand Film: Technology |
Mahindra Powerpath |
Mahindra and Mahindra Ltd. |
Gold |
|
Best Brand Film: Technology |
If Your Home Was Like Your Office (Samsung) |
ScoopWhoop Media Pvt. Ltd. |
Silver |
|
|
20 |
Best Brand Film: Series |
Straight Outta Street |
Myntra Designs Pvt. Ltd. |
Gold |
|
Best Brand Film: Series |
The Marathon of Life 2.0 (Franklin Templeton Investments) |
Mirum Digital Private Limited |
Bronze |
|
|
21 |
Most Innovative Brand Video |
Gold – Stand Up For Gold |
Excel Entertainment Pvt Ltd. |
Gold |
|
Most Innovative Brand Video |
Nickelodeon Egg Opera Ident (Nickelodeon India) |
Viacom18 Media Pvt. Ltd. |
Silver |
|
|
22 |
Best use of Social media by a Brand |
#ZingaatWorkout Challenge for Dhadak (Zee Cinema) |
Zee Entertainment Enterprises Ltd. |
Gold |
|
Best use of Social media by a Brand |
Home It’s A Feeling (ALTBalaji) |
White Rivers Media |
Silver |
|
|
Best use of Social media by a Brand |
Sterling Reserve Music Project |
Allied Blenders and Distillers |
Bronze |
|
|
Best use of Social media by a Brand |
The Dance Project (Cinthol & L'oreal) |
Sony Music Entertainment |
Bronze |
|
|
23 |
Best Creative Director |
Sanhita Das |
Viacom18 Media Pvt. Ltd. |
Gold |
|
24 |
Gen Next Award |
Vedushi Sinha |
Viacom18 Media Pvt. Ltd. |
Gold |
|
25 |
Best Branded Content Studio |
Pocket Aces |
Gold |
|
|
26 |
BrandVid Movers & Shakers of the Year |
MTV India |
Gold |
The awards night followed the the second edition of the BrandVid Summit that saw a series of sessions on the branded video landscape in India and the world. Some of the finest creative minds graced the occasion, deliberating over key themes of the conference.
AD Agencies
Havas Media India bags integrated media mandate for Modenik Lifestyle
Agency to steer full-spectrum online and offline campaigns for iconic innerwear brands
MUMBAI: Havas Media India has been appointed as the media agency of record for Modenik Lifestyle, taking charge of both online and offline media strategy, planning, and buying for the popular innerwear and lifestyle brand.
Modenik Lifestyle is home to some of India’s most trusted brands, including Enamor, a leading fashion lingerie label celebrated for its modern designs, and Dixcy Scott, renowned for comfort and mass appeal across generations. Together, these brands reflect Modenik’s vision of delivering aspirational yet accessible lifestyle products to millions of Indians.
Under the new mandate, Havas Media India will oversee end-to-end media across Television, Print, Radio, Cinema, Digital, Out-of-Home, Mobile, and BTL activations. The partnership comes as Modenik accelerates its integrated media presence nationwide, with a special focus on South India where Havas Media has been expanding rapidly.
Modenik Lifestyle Pvt Ltd CEO and executive director Shekhar Tewari said, “We wanted a media partner who truly understands both digital and traditional landscapes. Havas Media India brings a sharp, data-driven approach and strong on-ground execution. We look forward to reaching the right audiences at the right moments and creating something impactful together.”
Havas Media Network India CEO Mohit Joshi added, “Modenik Lifestyle embodies the desire of brands to mean more and consumers to connect deeply. Their iconic products have won the love of generations, and we are thrilled to partner with them to drive desire-led growth across every touchpoint.”
Havas Media India & Havas Play COO Uday Mohan noted, “With brands like Dixcy Scott and Enamor, our goal is to elevate existing equity with seamless, insight-led campaigns. South India is a particularly exciting growth region, and this win reflects the momentum of our teams there.”
The mandate reinforces Havas Media India’s position as one of the fastest-growing media networks in India and strengthens its footprint in South India, a market known for its regional nuances and hyperlocal consumer engagement.
