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Viacom to acquire 75.8 per cent of German music channel Viva Media
MUMBAI: Global media giant Viacom that owns MTV has agreed to acquire a majority stake in Viva Media, its only German music television rival.
The estimated $373 million deal will be Viacom’s largest outside the United States.
Making the announcements in Frankfurt, Viacom co-president and co-chief operating officer Tom Freston said: “The acquisition of Viva is a significant strategic initiative that would dramatically expand our position in Germany — the biggest multi-channel TV ad market internationally and a key driver of MTV’s European growth plans. In bringing together MTV and Viva as one family, our local management will create a more diverse and exciting programme offer for German TV audiences, while also tapping into the unique advantages of being part of our global network.”
A group of 14 shareholders including Vivendi Universal and Time Warner have reportedly agreed to sell a 75.8 percent stake in Viva for E12.65 a share.
It is expected that MTV Networks Central Europe’s managing director Catherine Muhlemann and Viva chief executive officer Dieter Gorny will be responsible for running the combined companies. Both will report to MTV Networks Europe’s president and chief executive officer Brent Hansen.
Detailed plans for the combined businesses’ management and structure will be developed by an integration committee that will include representatives from MTV and Viva, says a press release.
The Viva acquisition comes a month after MTV head Tom Freston was named co-president of Viacom with Leslie Moonves after the departure of Mel Karmazin. MTV operates music channels in countries including France, India and Poland. Viva operates two music TV channels in Germany and owns 51 percent of its Viva Plus TV channel, with the rest held by Time Warner, which has agreed to sell the stake to Viacom.
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Omnicom Media appoints Bradley Rogers as CEO of OMD USA
Red Ventures president to lead OMD’s largest market as Chrissie Hanson exits
NEW YORK: Omnicom Media has named Bradley Rogers as chief executive officer of OMD Worldwide’s US business, handing him the reins of one of the world’s largest media agency operations. His appointment takes effect on March 23.
Rogers steps into the role with more than 25 years of experience across media, creative services and digital platforms. Over the years, he has held senior leadership roles at global organisations including McCann Worldgroup, Ogilvy, Mindshare and Red Ventures, working across global, regional and market level operations.
His career has also seen him build long standing partnerships with major brands such as IBM, Mastercard, Microsoft and Nestlé.
Announcing the move, Ralph Pardo, chief executive officer of Omnicom Media North America, said Rogers brings a rare mix of business acumen and cross discipline expertise shaped by leadership roles across media, creative services, commerce and consumer platforms.
Pardo noted that Rogers’ entrepreneurial mindset and ability to connect capabilities, teams and ideas makes him well suited to lead OMD as marketing grows more complex and outcome driven.
Rogers succeeds Chrissie Hanson, who is stepping down after four years as chief executive officer of OMD USA. Pardo credited Hanson with strengthening the agency’s market leadership and deepening the value delivered to clients during her tenure.
Before joining OMD, Rogers served as president at Red Ventures, a digital marketing and large scale customer acquisition company recognised by Inc. Magazine as one of the fastest growing private companies. Prior to that, he was global president and chief operating officer at MRM, part of McCann Worldgroup, where he oversaw global operations across 16 markets and managed relationships with several of the world’s largest brands.
In his new role, Rogers will lead the US arm of OMD, the largest market within the global media agency network.
Commenting on his appointment, Rogers said that as marketing organisations navigate rapid change, agencies must work closely with clients to understand both the pressures they face and the opportunities ahead. He added that his focus will be on delivering measurable outcomes while unlocking Omnicom Media’s strengths in scale, data, identity, commerce and talent to drive growth for the brands it serves.
