MAM
Viacom launches new ad sales division to lead GenX products
MUMBAI: In a move to tap new social and data products for ad sales, Viacom has launched a new division within Viacom Ad Sales called Velocity Products Group, which is designed to bring multi-platform social partnerships, products, and services to clients.
In addition to offering a specialized set of Velocity Product experts that are aligned with each Ad Sales team, the group harnesses the collective power of Ad Sales’ social and data products to super-serve clients. The Velocity Products Group will also drive partnerships with key external social media platforms, including Snapchat, Twitter, and Tumblr.
“Intense demand for our innovative products during this Upfront season made it a strategic necessity to create a group singularly dedicated to evolving and developing our industry-leading offerings. As the industry’s largest sales distribution network, Viacom’s Ad Sales organization and the new Velocity Product Group bring our ad partners unrivalled creativity, cutting edge possibilities, and expertise to connect them with our highly-engaged millennial audience,” said Viacom head of sales Jeff Lucas.
Year-over-year, Ad Sales has doubled the number of advertisers utilizing the suite of product offerings from the Velocity Product Group, totaling more than 100 blue chip clients after this year’s Upfront.
Elizabeth Herbst-Brady, who reports to Lucas, oversees the team in her expanded role as executive vice president of Ad Sales Strategy and Products. Reporting to Herbst-Brady are SVP Strategy Kalina Nikolova as well as Sarah Iooss, who steps into the newly created role of SVP, Velocity Product Group. Deborah Brett has been named VP of Velocity Products Group reporting to Iooss.
This new team of nearly two dozen Velocity Product experts is charged with growing strategic partnerships, spearheading product development, and augmenting sales efforts across the entire Viacom network portfolio.
The group will also be the bridge between advertising partners and 645 million socially engaged fans across Viacom’s brands.
Velocity Product Group’s offerings consist of a comprehensive slate of solutions, including:
• Viacom Vantage – Using a combination of Viacom’s proprietary data and third party data from multiple sources, Vantage offers advertisers precise consumer targeting and unmatched predictive capabilities
• Echo – A strategic approach to harnessing Viacom’s unparalleled social reach with customized programs for ad partners. The groundbreaking analytics tool, Echo Social Graph, measures engagement deeply and holistically by tapping multiple social platforms, including those outside of Viacom’s own portfolio.
• The Social Talent Platform – Velocity makes talent engagement turnkey by giving advertisers direct access to a growing roster of social superstars for custom campaigns.
• Integration+ – This offering gives advertisers added flexibility and choice when customizing their branded entertainment opportunities.
• Pulse Real-Time Marketing – An exclusive multi-platform functionality that puts partners into the cultural conversation with sharable content in their authentic voice.
• Social Media Advertising Partnerships – Key social media partnerships with Twitter, Snapchat, and Tumblr bolster the reach and impact of social-by-design campaigns.
Brands
Origen Realty names Preeti Rai as president- sales & strategy
Veteran hire signals push into Gurugram market with growth ambitions
GURUGRAM: Origen Realty has appointed Preeti Rai as president for sales and strategy, as the company gears up to enter the competitive Gurugram property market.
The move brings in a seasoned industry hand with over two decades of experience across residential and commercial real estate. In her new role, she will lead the company’s sales operations and go-to-market strategy, with a focus on building a strong foothold in Gurugram and driving early momentum.
Origen Realty management said the appointment marks a key milestone in its expansion plans. Origen Realty management said the hire will help sharpen execution and strengthen the company’s sales-led growth strategy as it steps into a new market.
Preeti Rai said, “I look forward to being part of Origen Realty at a pivotal stage in its journey and contributing to building a strong presence in the Gurugram market.”
Before joining Origen Realty, she served as senior vice president for sales and marketing at Elan Group. Her career also includes stints at major developers such as DLF Universal Ltd, Today Homes and Infrastructure, Paras Buildtech Pvt Ltd and Ambience Infrastructure Ltd, where she built expertise across channel sales, leasing, and end-to-end deal execution.
Known for her focus on strategy and team leadership, Rai is expected to play a central role in shaping Origen Realty’s market positioning and sales ecosystem in the region.
As Gurugram’s real estate market continues to attract fresh investments and new entrants, Origen Realty’s latest leadership hire signals its intent to compete with a clear, sales-driven playbook.
