MAM
Vi releases the second TVC of its ‘Be Someone’s We’ campaign
Mumbai: Vi, a leading telecom operator, recently launched the second phase of its ‘Be Someone’s We’ campaign, focusing on combating loneliness among empty nesters. During the India vs Pakistan match on Sunday, Vi released the second TVC of this campaign, which demonstrates the positive power of connectivity in combating loneliness and how a telecom network can serve as a bridge to make empty nesters feel more connected and included.
The new TVC, titled ‘Summer Vacation’, beautifully portrays the bond between grandparents and grandchildren. The story begins with a grandmother narrating a story to her granddaughter, and that’s when her daughter says that it is time for them to leave and to continue the story sessions during the next vacation. The scene shifts wherein the daughter and grandchild leave the house and the grandmother is alone and sitting by herself feeling lonely. That’s when her phone suddenly rings, and the grandmother’s spirits are instantly uplifted by a surprise video call from her daughter and granddaughter. The joy on the grandmother’s face speaks a million words, and the film effectively captures this heartwarming emotion.
This TVC comes exactly a week after Vi announced the second edition of its ‘Be Someone’s We’ campaign with the launch of the first TVC, right at the start of the ICC T20 World Cup. The first film titled ‘Durga Puja’ highlighted the loneliness experienced by empty nesters during festivals.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
