MAM
Vi releases the second TVC of its ‘Be Someone’s We’ campaign
Mumbai: Vi, a leading telecom operator, recently launched the second phase of its ‘Be Someone’s We’ campaign, focusing on combating loneliness among empty nesters. During the India vs Pakistan match on Sunday, Vi released the second TVC of this campaign, which demonstrates the positive power of connectivity in combating loneliness and how a telecom network can serve as a bridge to make empty nesters feel more connected and included.
The new TVC, titled ‘Summer Vacation’, beautifully portrays the bond between grandparents and grandchildren. The story begins with a grandmother narrating a story to her granddaughter, and that’s when her daughter says that it is time for them to leave and to continue the story sessions during the next vacation. The scene shifts wherein the daughter and grandchild leave the house and the grandmother is alone and sitting by herself feeling lonely. That’s when her phone suddenly rings, and the grandmother’s spirits are instantly uplifted by a surprise video call from her daughter and granddaughter. The joy on the grandmother’s face speaks a million words, and the film effectively captures this heartwarming emotion.
This TVC comes exactly a week after Vi announced the second edition of its ‘Be Someone’s We’ campaign with the launch of the first TVC, right at the start of the ICC T20 World Cup. The first film titled ‘Durga Puja’ highlighted the loneliness experienced by empty nesters during festivals.
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
