MAM
Vi Business hosts 13th edition of corporate golf tournament Vi TeeWalk 2024
Mumbai: Vi Business, the enterprise arm of the leading telecom operator Vi, is back with the 13th edition of its multi-city corporate golf tournament – Vi TeeWalk 2024. Themed around partnerships leading to #RoadToVictory, Vi TeeWalk 2024 held its first city chapter for this year at the Prestige Golf Shire, Bengaluru with more than 70 senior corporate leaders from the city participating in the tournament.
Vi TeeWalk 2024- Bengaluru chapter was played in Texas Scramble format with each team consisting of four players.
- Winner: Team comprising of Arindam Chatterjee, Srinivas K, Harishwar Reddy and Rajesh Rao bagged the first position.
- First runner up: Team of Rajeev Ahluwalia, Jatinder Salwan, Nilanjan Roy and Atul Ujagar
- Second runner up: Team of Ravindra Takkar, Varun Berry, Pradeep Kar and Kazo Nishimura finished as the second runner-up.
The annual golfing event Vi TeeWalk 2024 that marries the enduring sport of golf with seamless networking opportunities both on and off the course, is set to bring together another 150 plus top CXOs from multiple industries for the upcoming Mumbai & Delhi editions.
Introducing a new feature in this year’s edition, the participants of Vi TeeWalk 2024 in each city will get a chance to play and engage with a professional golfer.
As part of the programme, participants of the Bengaluru edition got an opportunity to play with the professional golfer Riddhima Dilawari, a 13 time winner on the Women’s Professional Golf Tour of India. The Sunshine Ladies Tour member will also be in Mumbai while the Delhi leg participants will get an opportunity to play with Neha Tripathi, a 19 time winner on the Women’s Professional Golf Tour of India and finished second on the Order of Merit for 2023 season.
Commenting on the 13th edition of Vi TeeWalk 2024, Vodafone Idea Ltd chief enterprise business officer Arvind Nevatia said “Over the years, Vi TeeWalk has earned a reputation as one of the most anticipated events in the corporate calendar, providing a dynamic forum for industry leaders to connect and engage. Vi TeeWalk 2024 is more than just a golf tournament; it is a testament to our commitment to building enduring relationships with our enterprise customers. Keeping it in line with the theme for the year #RoadToVictory, Vi TeeWalk 2024 aims to create a platform that brings different stakeholders at one platform for meaningful interactions, networking, and collaboration. We look forward to an exciting tournament that exemplifies the spirit of Vi Business.”
Vi TeeWalk 2024 is more than just a golf tournament; it is an initiative aimed at strategically engaging with the CXOs. Golf is a popular sport, particularly followed by CXOs. According to reports, at least 90 percent of Fortune 500 CEOs play golf, with 80 percent of them stating that it helps establish new business relationships. Vi TeeWalk 2024 promises an unparalleled experience for participants, combining competitive golf with business advancement opportunities. The tournament underscores Vi Business’s dedication to meaningfully engaging with its enterprise customers in a relaxed and sporting environment, creating innumerable opportunities for strategic collaborations.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
