MAM
Vh1 Supersonic announced set of artistes, experience categories and brand partners
Mumbai: One of India’s multi-genre music and lifestyle festivals, Budweiser Beats presents Vh1 Supersonic Co-powered by Nexa, 2024, is coming back with a bang with the best in music, lifestyle, art and food this time. The festival has been aching all these years by filling the gap of techno and EDM music with over 10 more genres, unlike any other music and lifestyle festival in India. Spread across 3 days and 5 stages, the festival with their brand manifesto, Be There, Be Free will be held at Mahalakshmi Lawns, Pune, on 16,17,18 February 2024.
The festival curators have unveiled its illustrious line-up including top names from across the globe, such as Major Lazer Soundsystem, Adam Beyer, King, Yotto, Denis Horvat, Hamdi, Patrice Bäumel, The Midnight, Arjun Vagale, Browncoat, Kohra, Taba Chake and The Yellow Diary. Legends like 10,000 Lions, Bass Maya, Chromaderma, D2, Dr. Sel, Earl Gateshead, Ital Soup, Major C, NZ Selector, Rasta Yuga, Rudy Roots and Sanyas-I will also be ramping up the much-loved Reggae Corner.
At Vh1 Supersonic, the experience takes centre stage and for this, the festival has partnered with distinguished sponsors who share the vision of creating unforgettable moments. Leading the way as the title sponsor is Budweiser Beats, setting the tone for an unparalleled adventure, co-powered by Nexa, along with Maybelline as the beauty partner. Celebration partner, Jose Cuervo Margarita Mix, joined the line-up, adding their unique flavour to this extraordinary celebration.
Top of form, Viacom18 LIVE (integrated network solutions) business head, Gaurav Mashruwala said, “Vh1 Supersonic has been at the forefront of bringing new experiences to India and curating a festival within a festival. True to our legacy, even this year it’s about more than just music and we are back with a bang to make the 9 edition as legendary as the experience. Right from international icons to indie stars, the stellar line-up is sure to give an out of this world experience to the festival-goers. With the support of our esteemed partners, we are looking forward to an iconic celebration of music and culture combining multi-genre stages, experience zones, the best of fashion, lifestyle, F&B and art.”
AB InBev India, CMO Vineet Sharma said, “Globally and in India, Budweiser believes in connecting authentically with consumers through shared passion points. Music and culture are important touch points for our consumers and Vh1 Supersonic, year on year, brings together these elements and redefines the essence of live entertainment. Budweiser has been a long-standing partner at Vh1 Supersonic, and we’re excited to see what the 9 edition of the festival brings us. It’s not only about the music, it’s about co-creating culture, music lifestyle and bringing India’s electronic music subculture through BudX to the forefront that resonate with a diverse audience”
Maruti Suzuki India Pvt Ltd Sr executive officer, marketing and sales Shashank Srivastava said, “NEXA is an automotive lifestyle brand that has been setting new benchmarks in the automobile industry and caters to every need of the incessant seeker of ‘new’. NEXA has three pillars based on our target audience’s affinities: lifestyle, journeys, and music. NEXA has always been closely associated with music with their own IP featuring A R Rahman. Our association with Vh1 Supersonic reflects our commitment to seamlessly blend automotive excellence with cultural dynamism. Vh1 Supersonic has consistently crafted a significant consumer journey through experiential excellence. We are happy to take this relationship into yet another year and are excited by the fact that our association brings us a step closer to our new age customers who seek global experiences in their everyday lives.”
Maybelline New York assistant general manager Smruthi Rajagopalan said, “Our collaboration with Vh1 Supersonic is a celebration of self-expression- bringing the world of music & makeup together for our Gen Z consumers. Recognising the transformative power of music and makeup, Maybelline New York aims to create an immersive experience at Vh1 Supersonic to experience the world of New York trends and makeup, crafted for all.”
Monika Alcobev Ltd national sales director Hemang Chandat said, “We are thrilled to announce our partnership with VH1 Supersonic 2024, where Jose Cuervo Margarita Mix takes centre stage as the Celebration Partner. This collaboration is more than a fusion of music and spirits; it’s a symphony of passion, a celebration uniting the dynamic worlds of concert enthusiasts and aficionado of margaritas. After our successful partnership with VH1 Supersonic Arcade, this collaboration with Viacom18 Live marks an even more exciting synergy between the vibrant energy of one of the country’s premier music festivals and Jose Cuervo Margarita lovers.”
Vh1 Supersonic 2024 will encompass 5 spectacular stages dedicated to multiple moods. The Main Stage will offer attendees the main headliners of the festival along with the best of Pop, Hip Hop, Jazz, and Indie Pop! Ardent LIVE music fans can get their dose of their favourite LIVE artists at the NEXA Live Stage. The ultimate techno and dance music lovers can head directly to the Budx Spectrum Stage. The Reggae Corner will pack a musical punch in its dedicated space curated for Reggae enthusiasts.
Vh1 Supersonic 2024 headliner, major Lazer Soundsystem, said, “India is a special place to us, so we are thrilled to be back at Vh1 Supersonic this year with some amazing sets planned. With each tour that we do in India, it’s always exciting to connect with more and more people and watch our fan base grow.”
Known as the music & lifestyle festival of India, Vh1 Supersonic will amp up its experiential zones with more than 80 specially curated Fashion and lifestyle brands & an art showcase at the Superflea which will be curated by All You Can Street! This will be topped with the best of F&B partners, flea areas & art installations across the festival.
Festival curator Nikhil Chinapa said, “We’re back, as promised and this time we’re bringing Major Lazer, Adam Beyer, King, Yotto and a massive array of festival favourite artists from across the world. We’re opening our gates on the 16 of Feb to welcome back friends and fans for our 9 edition in 2024 and it’s going to be a massively memorable weekend. See you on the dance floor!”
Headlining the edition, the crowd’s favourite: Major Lazer Soundsystem — the legendary global dance trio of Diplo, Walshy Fire and Ape Drums — returns to Vh1 Supersonic. Also making a much awaited comeback while raising the BPM, is Swedish techno DJ & the king of modern techno music – Adam Beyer. Keeping up with the iconic league of Indian rappers who became a rage overnight with his hits like Maan Meri Jaan, OOPS – King – is making his debut at Vh1 Supersonic! Adding to the buzz is world-renowned – Yotto, aka Otto Yliperttula – a Finnish DJ with a deep house techno sound who’s garnered a fan following that spans all borderlines!
Other debut artists at Vh1 Supersonic who have been known to create heart-thumping sets across the world, are Denis Horvat, Hamdi and Patrice Bäumel – the master of melodic techno, who are all going to be contributing their unique flair to the sonic stage! For the first time in India – The Midnight – an American Synth-wave band, known for their soulful R&B music is definitely going to be the act you just cannot miss.
Apart from these star-studded international acts, are the stellar Indian acts who have not only earned an international presence as the pioneers of live acts in India but have been a driving force in putting India on the worldwide music map: Arjun Vagale, The Yellow Diary, Taba Chake, Kohra, Browncoat and many more to be revealed in the coming weeks.
Going beyond the ordinary, Budweiser Beats Presents Vh1 Supersonic co-powered by Nexa 2024 is determined to provide a joyous & sustainable experience to be a part of as promised year-on-year! The festival curators encourage all to Be There, Be Free as safety, wellness and festival-goers’ happiness will be well taken care of at utmost priority!
Tickets available on: https://www.gosupersonic.in/ and www.skillbox.co
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
