MAM
Ves hosts Pinkathon, puts grandmothers on the run
MUMBAI: Running shoes met family cheer at Vivekanand Education Society, Chembur, as the campus turned into a lively warm-up zone for Pinkathon. Hosting the promotional event as venue partner, Ves welcomed participants from across Mumbai for a morning that mixed movement, music and a generous dash of inspiration.
The spotlight belonged to the Grandmother’s 10K Run, a heart-warming initiative that invites senior women to run alongside their children and grandchildren. The message was simple and powerful. Fitness has no expiry date, and the best motivation often comes from family.
The Ves campus 1 ground buzzed with energy as Zumba sessions set the pace, laughter replaced hesitation and first-time runners found their rhythm. Adding star power and plenty of encouragement was Pinkathon founder Milind Soman, who interacted with participants and urged families, especially senior women, to make fitness a shared celebration rather than a solo pursuit.
Pinkathon, known as India’s largest women’s running movement, champions women’s health, breast cancer awareness and active living across age groups. The Chembur preview offered a snapshot of that spirit, turning a regular Sunday morning into a feel-good festival of sweat and smiles.
Reflecting on the event, Vivekanand Education Society treasurer Prakash Lulla said the institution was delighted to support a movement that brings generations together through health and happiness, adding that community well-being remains central to Ves’s philosophy.
The morning wrapped up with group workouts, medal distributions and open conversations around women’s health, along with an enthusiastic call to lace up for the upcoming Pinkathon marathon. Even for the casually curious, it proved one thing. When grandmothers run, everyone cheers.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
