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MAM

Vertuals strengthens leadership team with two new hires

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MUMBAI: Vertuals, the digital content specialist unit from IdeateLabs has bolstered its team with the appointment of two industry stalwarts Rekha Rao and Sandeep Vasudevan as business heads. Based in Mumbai, they will report to the managing partner, Ajay Tripathi.

Rao has been in the industry for more than two decades. She has adept understanding of content trends, consumer insights, IP/content management, planning and strategising, revenue modelling, P&L management, start-up incubation among others.

Rao will spearhead the revenue generation and profitability of Vertuals, whereas Vasudevan will be responsible for introducing creative and innovative audio-visual content, with a focus on bringing technological innovation into the creative offerings, while overseeing the entire business vertical.

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Vasudevan comes with an exceptional track record of success in creating content for television and digital media. Over the span of two decades in the industry he has covered various genres and specialises in all aspects of the creative process from ideation to visual conceptualisation, show flows and structuring, scripting, shoot and post.

On the latest development Vertuals managing partner Ajay Tripathi said, “We are delighted to have Rekha and Sandeep onboard. Vertuals is on an aggressive expansion mode. We are foraying into various new divisions in the content space such as creating OTT web series, interesting AV ads, VR films, short-form and long-form content that masters in storytelling, which is in our company’s DNA. To spearhead these operations, we were looking forward to strengthening our leadership team by getting on board the right mix of professionals from the industry. Rekha and Sandeep come with an impressive work-background that will be ensuring our growth and strengthening our foothold in the market guaranteeing enhancement in brand storytelling, innovative concepts and ideas that will help our clients in shaping their communication.”

Rao expressed her excitement for the new role “It is fascinating for me to work with a zealous team, where creativity and innovation are inbuilt in their DNA. I will be focusing on enhancing the revenue model aligned to the company’s vision and ensuring building of various IPs. I’m keen to deliver innovative strategy, client-focused solutions and creating sustained engagement with the clients using all available tools & skill sets at Vertuals leading to better ROIs for clients with introduction of new IPs.”

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Vasudevan said, “I am excited to be a part of the sturdy and young team at Vertuals. I come with a vision to marry technology and creativity in the field of content. I believe that it’s not just about telling stories but bring innovating concepts to the table by marrying technology and creativity. Technology is constantly changing the way we consume content, and I firmly believe that how we consume content determines what content is consumed.”

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MAM

PwC India announces leadership change in Deals practice

Shashank Jain steps down as co-leader after nearly three decades with the firm.

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MUMBAI: When one dealmaker steps off the pitch, another is ready to take the baton because in the fast-moving world of transactions, the game never really stops. PwC India has announced a leadership transition in its Deals practice, with Shashank Jain stepping down from his role as co-leader to pursue an opportunity in the industry. The practice will continue to be led by Mohit Chopra, ensuring continuity and sustained growth momentum.

PwC India partner and leader for advisory dinesh Arora paid tribute to Jain’s contributions. “We deeply appreciate the significant contributions made by Shashank over close to three decades he has spent with PwC, particularly his defining role in shaping and strengthening our Transaction Services practice in India,” he said. Arora highlighted Jain’s support for clients through some of the most complex and significant transactions in the Indian market, noting his deep technical expertise, sound judgment and nuanced understanding of the evolving M&A landscape.

The Deals practice remains a key growth driver for PwC India, and the firm expects continued expansion under Mohit Chopra’s leadership. He will continue to guide clients through complex transactions and transformational business moments, building on the strong foundation established over the years.

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Reflecting on his journey, Shashank Jain said, “I have had an exceptional journey at PwC. I owe my growth and learning to the nurturing environment and leadership development that PwC provided.” He added that he had been working closely with Mohit and the larger team to ensure a smooth transition and expressed confidence that Chopra would take the Deals practice to newer heights.

From intern to respected deals leader, Shashank Jain has clearly closed many successful transactions and now, it seems, he’s ready to strike a new deal of his own.

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