MAM
Vertoz unveils sweet success with influencer marketing campaign for Bolas Dry Fruits and Sweets
Mumbai: Vertoz digital advertising and technology Company recently celebrated a sweet collaboration with 50 key influencers for an enchanting Diwali campaign in partnership with Bolas Dry fruits and Sweets. Vertoz, known for its e marketing approaches, joined hands with 50 influential personalities across various domains to spread the joy of Diwali with Bolas Dry fruits and Sweets.
The heart of this collaboration was the distribution of specially curated sweets boxes to the influencers, aiming to create an authentic and delightful experience. Influencers, in turn, showcased the delightful treats to their followers, endorsing the quality and joy associated with Bolas Dry Fruits and Sweets. The campaign, marked by visually appealing and shareable content, generated a significant buzz on social media platforms, amplifying brand visibility and creating positive sentiment among engaged audiences.
Early metrics indicate a substantial increase in brand mentions and engagement rates, with a surge in inquiries about Bolas Dry Fruits and Sweets during the festive season. The personalized touch of sending Diwali Gift Boxes created a memorable and shareable experience, enhancing the campaign’s success and setting a unique precedent in influencer marketing.
Vertoz Founder and Chairman Hiren Shah emphasized the success of the collaboration, stating that, ‘our partnership with Bolas Dry Fruits and Sweets for this Diwali campaign is a testament to the power of influencer marketing done right. By partnering with key influencers and delivering a taste of Diwali joy, we have successfully blended authenticity and celebration, creating a memorable brand experience.’
Bola Bolas Director Rajat Kamath added, ‘the response to the influencer marketing campaign has exceeded our expectations. Our heritage series of gifting options resonated with influencers and their followers, forging a genuine connection that goes beyond the festive season.’ Both Vertoz and Bolas Dry Fruits and Sweets express enthusiasm for future collaborations, building on the success of this influencer marketing campaign, and highlighting the strategy of combining digital expertise with personalized brand experiences as a recurring theme in their future endeavours.
AD Agencies
Publicis acquires AdgeAI to sharpen predictive measurement in advertising
Deal integrates AI-driven content intelligence with Publicis production platform
MUMBAI: Publicis Groupe is doubling down on data-led creativity with the acquisition of measurement and content intelligence firm AdgeAI, a move aimed at helping brands understand what truly works in their campaigns.
Announced on March 12 in Paris, the deal brings AdgeAI’s analytics technology into Publicis’ AI-driven production ecosystem, allowing brands to measure and predict creative performance in real time. The company said the integration will help marketers move beyond guesswork and focus on content that delivers measurable business outcomes.
AdgeAI’s platform analyses engagement and conversion data across video and digital campaigns to pinpoint which creative elements resonate most with audiences. By identifying patterns that drive results, the system provides insights that guide content strategy and improve returns on marketing investment.
The acquisition comes at a time when brands are producing more content than ever before. While the tools to create campaigns have become faster and cheaper, many marketers still struggle to determine which messages actually drive sales.
Publicis Groupe chairman and CEO Arthur Sadoun, said brands today need clarity rather than just volume. “In the AI era, brands do not simply need more content. They need to know what works, and why, so they can scale their messaging across audiences, markets and platforms,” he said. He added that the acquisition turns creative measurement from a backward-looking report into a forward-looking capability that predicts outcomes.
Publicis production chief executive officer Deepti Velury, said embedding predictive intelligence into the production process will allow brands to create fewer but more effective assets. According to her, AdgeAI’s technology can analyse creative components at a granular level and identify patterns directly linked to campaign performance.
AdgeAI co-founder and CEO Eyal Ben Shalom, described the deal as a shift in how the industry approaches creative intelligence. By plugging its technology into Publicis’ broader platform, he said brands will be able to move at the speed of digital algorithms without losing the spark of strong creative ideas.
With the addition of AdgeAI, Publicis is positioning itself to close the gap between creativity and data, giving brands a clearer view of what clicks with audiences and what drives the bottom line.
