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Vertoz announces refreshed tagline ‘Ingenious Programmatic Plex’
MUMBAI: Vertoz, a business of Trunkoz Group, has announced the company’s refreshed tagline Ingenious Programmatic Plex. The brand’s significant business accomplishment over the last three years showcases the healthier, more contemporary aspects of the brand today. The new tagline indicates the growth of Vertoz from an ad network to a programmatic company. This re-branding will encompass all aspects of the brand’s visual identity, bringing in new goals and achievements to the company.
As a startup, Vertoz is consistently growing and expanding its offerings into the online advertising marketplace. This significant growth and development presented the need to re-evaluate not just the tagline but also the brand positioning and future of the company. These positive changes of re-evaluating the tagline is not just to showcase the brand’s technology but to make people understand that the company has moved on to a whole new level and promises to make a change in the customer experience.
“The update to our tagline reflects the fresh, technologically evolved company that Vertoz is today. Our new tagline better reveals the new Vertoz – unique, technologically advanced and consumer friendly”, said Trunkoz Group founder and CEO and Vertoz CEO Ashish Shah.
He further added, “As our customers sought out higher quality products we thrive to bring them something more unique and user friendly. Vertoz’s refreshed tagline is our way of sharing the news of our evolution with the broader ad tech community.”
“Vertoz has done a lot in the online advertising industry in the past years and now that we are moving towards a technology powered world, Vertoz is moving along with it. With its new tagline, Vertoz has evolved to become a programmatic company where technology is everything. 2016 is the year for Vertoz, we plan on going big and playing it smart to create our own identity among the big players of the online advertising industry,” said Trunkoz Group founder and chairman Hiren Shah.
With this rebranding, the company ought to provide multiple solutions and bring about a major change in the way online advertising works. Vertoz is also exhibiting at ad:tech New Delhi – an interactive advertising and technology conference and exhibition to be held on 3 and 4 March 2016. At this event, the company will be showcasing itself as an ingenious programmatic plex.
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Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
