MAM
Verizon appoints Chris Formant to lead enterprise business
MUMBAI – Verizon Enterprise Solutions has found a new president in Christopher Formant. The appointment was announced by Verizon executive vice president and president of the company’s wireline organization John Stratton.
In his role, Formant will be responsible for delivering business solutions to Verizon’s global enterprise clients in key industries: healthcare and insurance; financial services; technology; manufacturing, distribution, automotive and distribution; retail; energy and utilities; and the public sector. He will also lead a team driving sales, operations and marketing of the company’s strategic solutions in intelligent networking, dynamic cloud, mobile workforce, connected machines, security and professional service engagements.
Formant’s background combines a unique blend of enterprise, early-stage company and global-business consulting experience. He was most recently senior vice president and president of Avaya Government Solutions and Avaya Professional Services. At Avaya, he was also president of Global Services, where he led a major business turnaround while significantly improving customer satisfaction and loyalty.
Stratton said, “Chris has the expertise and marketplace know-how to ensure Verizon brings enterprise-class value to the world’s leading companies. His dynamic approach to matching technology solutions to business problems will be a great asset to Verizon clients everywhere they do business: throughout the U.S., Europe, Asia and Latin America.”
In addition to his leadership roles at Avaya, Formant has held executive positions at PricewaterhouseCoopers and MBNA, as well as serving as adviser/investor to early-stage technology companies. He has been named as one of the Top 25 Most Influential Consultants by Consulting Magazine. Formant received his Bachelor of Science degree from Washington and Lee University and a Master of Business Administration from George Washington University.
Verizon Enterprise Solutions is a leading provider of advanced IT and communications services to enterprise and governments around the world.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
