Ad Campaigns
Veranda Varsity urges students to go for ‘double advantage’ in its new campaign
Mumbai: Veranda Varsity, part of Veranda Learning Solutions Limited (“Veranda”), a public listed Education company (BSE: 543514, NSE: VERANDA), unveiled its television commercial highlighting the ‘double advantage’ via the 3-year hybrid B. Com (online) and CA course offered by SASTRA University and JK Shah Classes.
The ‘double advantage’ campaign puts the spotlight on students who seek a career in the commerce stream. The campaign is being aired across TV channels and Digital media targeting primarily Tamil Nadu. The commercial has been developed by Madarth agency. “When the client approached Madarth to create a campaign to launch Veranda Varsity, we understood that we were talking to a very serious audience at a very crucial point in decision-making. We knew the timelines that we were working under were very thin and it demanded a whole lot of effort in ensuring the campaign kicked in at the right time,” said Madarth CEO Madhavan Sankara.
Sankara believes that the objective of creating the commercial was to not only address the expectations of parents but also identify with the student community as well. “We quickly went about producing a witty commercial featuring twins and how they prank a nosey boomer uncle. The film reflects every +2 student’s life where they are subjected to inquisitive questions about their academics and career choices by random people. The film was shot and delivered in 3 days with complete omnichannel adaptability,” Sankara pointed out. The commercial was directed by Yogi. Mahadev Kaushik (creative director) and Siddharth Ganapathy (art director) too played a key part in the campaign.
Veranda IAS CEO & Chennai RACE founder Bharath Seeman, was effusive in his praise of the commercial. “This commercial will have a tremendous recall value. Our messaging has been crisp and to the point. I am sure that this commercial connects with students looking for a career choice at this point of time,” Seeman said.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
