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Ventes Avenues strengthens its senior management team
MUMBAI: Mobile media company Ventes Avenues has strengthened its senior management with the appointment of two senior executives across its different verticals of branding, performance and programmatic.
Sneha Gupta has joined as the AVP for its Domestic Performance & Programmatic business. This comes at a time when the company is at an interesting juncture; with the launch its own Programmatic Platform. Sneha comes with more than a decade’s experience in digital marketing, media planning and digital publisher sales. She understands the power of audience data and usage of analytical tools. “I'm very excited to join the Ventes Avenues family and embark upon my new role. With the advent of programmatic at Ventes, I look forward to stronger alliances within the digital ecosystem. Having said this, our core focus will be on advertiser needs bundled with audience, data, and analytics, leading to building long term sustainable growth for the company,” says Sneha
In the West, Pooja Bhate has been hired as Deputy Head – Sales & Business Development. A digital native with over twelve years of experience in digital marketing and media sales, Pooja will be responsible for revenue generation from clients and agency partners based in West India for all the new publishers mandate Ventes has recently signed up. This appointment comes at the advent of Ventes Avenues partnering with VidMate and Bigo. “In this digital era, there are many platforms with variety of curated content being served to a consumer today; what stands apart is that Ventes has a distinct way of connecting with the right target audience for brands, paving the way to create a new chapter in mobile advertising. I’m thrilled with this opportunity to make brands leverage a disruptive model of reaching out to their target audience better than ever,” Says Pooja.
Ventes Avenues CEO & founder Niloufer Dundh said: “Ventes is honouring its promise to new recruits, and has gone ahead and onboarded Sneha and Pooja. With our evolution into an Adtech company, Sneha’s joining is timed perfectly and I look forward to learning from her experience and to working closely with her on our programmatic foray. Keeping in mind our new branding publisher partners and our commitments to them we have Pooja who will lead a separate pod for the same in the West to ensure business commitments are met. I look forward to growing our brandings sales revenue with Pooja; especially since our new publishers have created a unique opportunity for us to seek better extraction from
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
