MAM
Veera promotes Aniruddha Jaju to head of revenue
Mumbai: Veera, a mobile-only internet browser, has announced the elevation of Aniruddha Jaju to head – revenue at the company. Aniruddha, a graduate of IIM-Ahmedabad with over 12 years of rich and diversified experience, started his journey with Veera as chief of staff, showcasing exceptional leadership and strategic acumen. His promotion to this pivotal role underscores his invaluable contributions and unwavering commitment to driving growth and innovation within the organization.
Prior to joining Veera, Aniruddha was the director & chief of staff, corporate strategy at MX Player, where he led fundraise and investor relations, business planning, corporate strategy and led high-priority strategic initiatives across content, revenue, growth, tech, etc. Before joining MX Player, he was at Accenture for seven years as a member of the TMT Consulting practice at Accenture Strategy (India Business). Beyond his corporate endeavors, Aniruddha epitomizes the spirit of entrepreneurship and investment. He has passionately supported numerous startups, serving as an angel and growth investor in prominent ventures such as, Botlab Dynamics, KnockSense, Zypp Electric, and Board Infinity. Additionally, he co-founded a pioneering product consulting startup aimed at empowering startups and SMEs to actualize their digital product aspirations, aptly named ‘Zero to One (Z21)’. He is also passionate about mentoring students, and has provided counseling and guidance to over 200 plus students.
On this promotion, Veera founder Arjun Ghose said, “Aniruddha’s diverse portfolio and steadfast dedication to innovation harmonize seamlessly with Veera’s vision for growth and evolution. As Head of Revenue, he will champion initiatives focused on amplifying revenue streams, cultivating strategic partnerships, and fostering sustainable business expansion. His strategic foresight and unwavering commitment epitomize the values we cherish at Veera. We extend our heartfelt congratulations to Aniruddha on his well-deserved promotion to this pivotal role and harbor absolute confidence that his leadership will propel us to unprecedented success.”
Said Aniruddha, “I am truly honored to step into the role of head of revenue at Veera. It’s an exciting opportunity to further align our strategic objectives with innovative and diverse revenue-generation strategies. I am grateful for the trust and confidence placed in me by Arjun, Sukhdeep, and the entire team. Together, we will chart new territories and drive Veera towards unparalleled success.”
Brands
KITKAT India teams up with One Piece for anime-led campaign push
On-pack characters and digital film tap into India’s fast-growing anime wave
MUMBAI: KITKAT India has joined forces with the globally popular anime One Piece, rolling out a new campaign that brings fan-favourite characters onto its packaging in a bid to connect with India’s rapidly expanding anime audience.
The collaboration sees iconic characters from the series featured on KITKAT packs, adding a playful twist to the brand’s long-standing “take a break” proposition. By blending pop culture with confectionery, the campaign aims to make everyday breaks feel a little more adventurous.
The launch is anchored by a digital-first film released across YouTube and Meta platforms, supported by a broader push spanning outdoor media and interactive social content. The multi-platform rollout reflects a clear attempt to meet younger audiences where they already spend their time.
Nestlé India head confectionery business Gopichandar Jagatheesan said, “Anime is a rapidly growing genre in India, and we are excited to collaborate with one of the most popular shows, One Piece. Having championed breaks for decades, KITKAT now takes them to the next level, making every break more epic with the world of One Piece.”
The move comes at a time when anime is shifting from niche interest to mainstream entertainment in India, with brands increasingly tapping into its cultural currency to stay relevant with younger consumers.
By pairing a globally loved anime with an equally recognisable chocolate brand, KITKAT’s latest outing signals a simple idea with strong appeal. In a crowded market, even a small break can turn into a big moment when it comes with a side of fandom.
