MAM
Veena Gidwani is Madison PR’s new CEO
MUMBAI: Madison Communications chairman and managing director Sam Balsara has announced the elevation and appointment of Veena Gidwani as Chief Executive Officer of Madison Public Relations.
Gidwani has over 27 years of experience in marketing, advertising, media and public, had joined Madison PR three years ago, as Chief Operating Officer.
Speaking about her appointment Balsara says, “Ever since Veena joined us to lead Madison PR three years ago, as Chief Operating Officer, our customer delight levels have gone up tremendously, which in turn has led to clients assigning more businesses to Madison PR. In addition, an aggressive business development strategy has resulted in a spate of new client acquisitions.”
Prior to her appointment stint at Madison worked with Tata Infomedia’s creative agency, Design Shop India Limited as director and CEO. She has also worked at Prima Communications Ltd, the image management agency of Pressman Advertising, as the president, says a company release.
Besides the official duties, Gidwani is also the Western Indian coordinator of Public Relations Consultants Association of India and lectures regularly at colleges like Narsee Monjee and Xavier Institute of Communications and Symbiosis Institute of Communications Pune.
A part of the Rs 55 billion Madison Communications group, Madison PR has specialized units in creative, media, outdoor, rural and merchandising apart from public relations.
At present, Madison Public Relations’ clientele include Procter and Gamble (corporate and brands0, Sify, Café Coffee Day, Dr Batra’s Positive Health Clinics, ACC, JB Chemicals and Pharmaceuticals, Indo Nissin, and TBZ.
Reacting to her appointment Ms. Veena Gidwani said, “Our growth has been due to the efforts of the entire Madison PR team and we are fortunate to service clients across industries. My efforts will now be to grow the business further in newer industries with creative PR campaigns that deliver outstanding results.”
Amongst the clients serviced by Gidwani are Quantas Airways, Crompton Greaves, Dr Reddy’s Laboratories, Blue Star, Blue Star Infotech, J K Helene Curtis, Unichem Laboratories, Isibars, London Stock Exchange and Siemens.
AD Agencies
WPP Media elevates Dipti Gulati to vp, client growth for APMEA
Singapore-based executive to commercialise AI-powered solutions business across the region
SINGAPORE: WPP Media has promoted Dipti Gulati to vice president, client growth, handing her the mandate to lead the commercialisation of its solutions business across APMEA.
Based in Singapore, Gulati steps up after serving as senior director, client growth, where she drove expansion across APAC spanning programmatic, search, social, CTV, DOOH and cross-channel offerings. Now, she is tasked with translating advanced AI, data and technology ecosystems into scalable growth strategies for global brands across FMCG, luxury, F&B and financial services.
“I commercialise the future of media — at scale, across APMEA,” Gulati said, announcing her appointment. She added that she turns advanced data, AI and technology ecosystems into real commercial outcomes, shifting the conversation “from a pure media play to owning business outcomes”.
Her brief is unapologetically future-facing: addressable, accountable and AI-powered media. She will work with cross-market teams across APMEA, bringing together diverse perspectives and cultures to accelerate growth and build what she calls the “future of media”.
Gulati’s rise caps nearly two years at WPP Media and follows a six-month stint as regional director of growth, APAC, at Mindshare, where she led new business development and expanded capabilities for existing clients. Earlier, as global account director for integrated marketing communications on the Unilever business, she drove communications strategy for multi-million dollar beauty and wellbeing brands across Southeast Asia.
Before that, Gulati spent close to two years as associate director at Warner Bros. Discovery in Singapore. She also served as director, strategic partnerships and market development at TrustSphere, leading go-to-market and growth initiatives across Asia and evangelising relationship analytics to C-level executives. TrustSphere, credited by industry and Harvard Business School case studies as a pioneer in relationship analytics, became a springboard for her deeper engagement with data-driven growth.
Her board and evangelist roles at the Asia Cloud Computing Association and its Asia Analytics Alliance further sharpened her regional policy and analytics credentials. Earlier chapters include marketing consultancy at Blockchain Foundry and a seven-year run at Warner Bros. Discovery in India, where she led ad-sales and business development for HBO and WB across north and east India, delivering record billings. She began her career at Diligent Media Corporation Ltd and Bennett, Coleman and Co. Ltd..
From ad-sales floors in Delhi and Mumbai to boardrooms in Singapore, Gulati’s arc mirrors the industry’s own shift — from selling spots and slots to engineering outcomes through data and AI. At WPP Media, the brief is clear: scale smarter, move faster and turn algorithms into advantage.
