Brands
Veeba marks 10-year milestone with new packaging
Mumbai: Veeba, India’s leading and rapidly expanding food brand, proudly marks its remarkable journey of ten years, characterised by unparalleled growth, relentless innovation, and resounding success. With a deep-rooted presence in over 700 cities across the nation and a diverse portfolio of over 330 products, Veeba has achieved a remarkable feat, approaching 1000 crore brand.
Guided by the visionary leadership of Veeba founder and managing director Viraj Bahl the brand’s journey has been nothing short of extraordinary. Reflecting on this milestone, Bahl stated, “As we celebrate a remarkable decade of Veeba’s journey, we reflect upon the incredible milestones that have paved our path to success. From humble beginnings to becoming an almost 1000+ crore company, this journey has been nothing short of extraordinary. “
He further added, “Our commitment to innovation and excellence has been the driving force behind our growth, and as we introduce new packaging designed to enhance the product experience, we’re adding yet another layer of value to our offerings. This milestone isn’t just about numbers but the passion, dedication, and collective effort of our 2000+ member team and partners and their unwavering support.”
We are 10 and we are just getting started.
With over 150,000 points of sale, Veeba has firmly established its presence as a frontrunner in the food industry. The brand’s commitment to quality control is evident through its state-of-the-art manufacturing facilities spanning over 500,000 sq. ft. across two plants in Neemrana and Keshwana, Rajasthan. A team of over 80 food technologists upholds the brand’s reputation for excellence. The brand’s R&D center in Gurgaon, housing a team of over 30 chefs and many food scientists, is responsible for driving culinary innovation.
Veeba’s decade-long success is underpinned by crafting innovative products tailored to the Indian palate, achieving unprecedented growth, and commanding substantial market share across categories including salad dressings, mayonnaise, spreads, and culinary sauces. Anchored in meeting dynamic consumer preferences, Veeba steadfastly delivers offerings of the highest quality.
In honor of this milestone, Veeba introduces a refreshed packaging design, simplifying product categorization and serving as a wellspring of culinary inspiration. The packaging heralds a new era of ingredient transparency, providing consumers with creative recipes and ideas. By scanning the QR code, customers unlock a treasure trove of recipes, elevating culinary experiences. The packaging prominently showcases ingredients, empowering informed choices.
Further validating its reputation, Veeba has received the AmbitionBox #BestPlacesToWork in India Awards 2022 accolade. With unwavering dedication to innovation, quality assurance, and extraordinary growth, Veeba’s captivating product spectrum encompasses ketchup, mayonnaise, dressings, sauces, spreads, dips, nut butter, sweet toppings, and ready-to-cook sauces. Accessible through general trade, modern trade, and e-commerce channels, Veeba’s influence flourishes in the dynamic food industry landscape.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
