Brands
Veeba marks 10-year milestone with new packaging
Mumbai: Veeba, India’s leading and rapidly expanding food brand, proudly marks its remarkable journey of ten years, characterised by unparalleled growth, relentless innovation, and resounding success. With a deep-rooted presence in over 700 cities across the nation and a diverse portfolio of over 330 products, Veeba has achieved a remarkable feat, approaching 1000 crore brand.
Guided by the visionary leadership of Veeba founder and managing director Viraj Bahl the brand’s journey has been nothing short of extraordinary. Reflecting on this milestone, Bahl stated, “As we celebrate a remarkable decade of Veeba’s journey, we reflect upon the incredible milestones that have paved our path to success. From humble beginnings to becoming an almost 1000+ crore company, this journey has been nothing short of extraordinary. “
He further added, “Our commitment to innovation and excellence has been the driving force behind our growth, and as we introduce new packaging designed to enhance the product experience, we’re adding yet another layer of value to our offerings. This milestone isn’t just about numbers but the passion, dedication, and collective effort of our 2000+ member team and partners and their unwavering support.”
We are 10 and we are just getting started.
With over 150,000 points of sale, Veeba has firmly established its presence as a frontrunner in the food industry. The brand’s commitment to quality control is evident through its state-of-the-art manufacturing facilities spanning over 500,000 sq. ft. across two plants in Neemrana and Keshwana, Rajasthan. A team of over 80 food technologists upholds the brand’s reputation for excellence. The brand’s R&D center in Gurgaon, housing a team of over 30 chefs and many food scientists, is responsible for driving culinary innovation.
Veeba’s decade-long success is underpinned by crafting innovative products tailored to the Indian palate, achieving unprecedented growth, and commanding substantial market share across categories including salad dressings, mayonnaise, spreads, and culinary sauces. Anchored in meeting dynamic consumer preferences, Veeba steadfastly delivers offerings of the highest quality.
In honor of this milestone, Veeba introduces a refreshed packaging design, simplifying product categorization and serving as a wellspring of culinary inspiration. The packaging heralds a new era of ingredient transparency, providing consumers with creative recipes and ideas. By scanning the QR code, customers unlock a treasure trove of recipes, elevating culinary experiences. The packaging prominently showcases ingredients, empowering informed choices.
Further validating its reputation, Veeba has received the AmbitionBox #BestPlacesToWork in India Awards 2022 accolade. With unwavering dedication to innovation, quality assurance, and extraordinary growth, Veeba’s captivating product spectrum encompasses ketchup, mayonnaise, dressings, sauces, spreads, dips, nut butter, sweet toppings, and ready-to-cook sauces. Accessible through general trade, modern trade, and e-commerce channels, Veeba’s influence flourishes in the dynamic food industry landscape.
Brands
upGrad acquires Internshala in 90 per cent stock deal to own career funnel
Deal aims to scale Internshala’s revenue from Rs 45 crore to Rs 100 crore
MUMBAI: upGrad has acquired Internshala, the world’s largest internship and early-talent marketplace, in a bid to stitch education, skilling and employment into a single career pipeline.
The transaction, announced on 26 February, is structured as a 90 per cent stock-swap, with the financial terms undisclosed. The deal deepens upGrad’s push to control the full career lifecycle, from learning to hiring, at a time when India’s skilling economy is under pressure to deliver outcomes, not just credentials.
Founded in 2010, Internshala claims more than 34 million registered users and 450,000 employers, with roughly 3 million active applicants each year. Over 40 per cent of its users come from tier 2 and tier 3 cities, and most of the platform’s traffic is organic. The company currently reports an annual revenue base of Rs 45 crore.
Under upGrad’s ownership, Internshala is expected to scale aggressively. The company aims to grow the platform’s revenue to Rs 100 crore and beyond, backed by increased investment in product development, AI-led talent matching and enterprise hiring solutions.
Internshala will continue to operate as an independent brand, led by its founder and CEO Sarvesh Agrawal, while tapping into upGrad’s technology stack, distribution and learning ecosystem.
“Education and employment in India have operated in silos for too long,” said upGrad head of corporate strategy and growth Chirag Samdaria. He said the acquisition strengthens the earliest and most consequential stage of the career journey, where intent is high and outcomes can be shaped.
Agrawal described the deal as a natural convergence of learning and opportunity, adding that the partnership would allow Internshala to skill millions of candidates and supply pre-trained talent to employers at scale.
Investec acted as exclusive financial adviser to Internshala.
The acquisition marks a strategic milestone for upGrad as it seeks to position itself not merely as an education provider, but as an end-to-end workforce development platform aligned with India’s evolving labour market.
