MAM
Vedix ropes in Avika Gor for new digital campaign
Mumbai: Ayurvedic beauty brand Vedix has brought on board “Balika Vadhu” actor Avika Gor to launch a digital campaign for its haircare range.
The actor explains in the campaign film how her hectic schedule and long hours coupled with non-stop shooting schedules, ultimately impacted her hair growth. This led to a lot of hair fall problems for her because of the use of harmful chemicals. She then goes on to share how Vedix-designed customised hair care regime and ayurvedic solutions helped her get past those problems.
“For the first time, I understood my dosha profile and the imbalances which were a result of using different hair products laden with chemicals. Since the time I have started to use Vedix hair oil, I just knew it was something special as it suited my hair & scalp perfectly,” said Gor.
The campaign will be promoted across the customised Ayurvedic beauty & wellness brand’s social media platforms, Facebook, Instagram, Youtube, and over-the-top (OTT) platforms starting Monday.
“With Vedix, we are bringing, trueness of 5,000 years old Ayurveda in a contemporary form,” stated Vedix business head Jatin Gujrati. “Ayurveda teaches us to customise as per individual needs. We have successfully helped lakhs of customers to break the constant trial and error cycle by providing them high efficacy products that work.”
“Work stress, long working hours leave all of us with almost no time to care for our hair and skin. Vedix was born to help our upwardly mobile customers to arrest their hair and skin concerns without worrying about side effects which are often caused with the repeated use of chemical base cosmetics,” Gujrati further said.
Vedix recently launched Gandusha/Kavala oil pulling oil oral detox and an all-new men’s skincare range further deepening its focus across three major categories – hair, face, and oral market segment.
MAM
Manappuram Finance appoints Sreekanth P V as group head – operations
22-year veteran from Bajaj Finance to drive efficiency and customer experience.
MUMBAI: Manappuram Finance just upgraded its operations engine because when customer delight needs turbocharging, even the gold loans get a smoother ride. Manappuram Finance Ltd has appointed industry veteran Sreekanth P V as group head for operations & customer experience at the grade of president. In his new role, Sreekanth will lead efforts to strengthen operational efficiency, enhance customer experience, streamline processes, drive service innovation and scale the company’s digital ecosystems across all business verticals.
Sreekanth brings over 22 years of experience in operations management, digital platforms, product innovation and customer experience within the financial services sector. Most recently he served as deputy executive vice president for digital platforms at Bajaj Finance Ltd, where he led the development of a unified app and web platform strategy and built a cohesive digital ecosystem.
Manappuram Finance, chairman and managing director V. P. Nandakumar said, “We are pleased to welcome Mr Sreekanth P V to the leadership team. He brings extensive experience in operations management, digital platforms and customer experience. As we continue to strengthen our operational capabilities and enhance customer engagement, his expertise will play an important role in driving efficiency, innovation and service excellence across the organisation.”
The appointment reflects Manappuram Finance’s ongoing focus on building a stronger leadership bench and elevating operational standards as the company scales its lending and customer engagement capabilities.
In a sector where every rupee counts twice, Sreekanth isn’t just joining the team, he’s the new conductor making sure the entire orchestra of loans, digital flows and customer smiles stays perfectly in tune.
