MAM
Vdopia realigns its top management
MUMBAI: In order to strengthen the business and its product offerings, Vdopia has made changes in the top management.
To meet the distinct demands and challenges of the ad tech industry, it has appointed Saurabh Bhatia, who co-founded Vdopia in 2007 and has served since as its chief business officer (CBO), as its chief executive officer (CEO), succeeding Srikanth Kakani (also a co-founder) who becomes the company’s chief technology officer (CTO), a new position. Chhavi Upadhyay, another co-founder, who has served as chief operating officer (COO), becomes Vdopia’s president, also a new position.
Bhatia believes that under Srikanth’s direction, Vdopia served video ads to 63 of the top 100 ad age advertisers and expanded globally opening up offices in nine countries. He says: “Building on the momentum set by him, we aim to innovate with greater speed, efficiency and capability in a fast-changing world. We are in the most exciting phase of our growth, as the mobile video ad market is expected to grow by more than 300 per cent in the next four years. As an organisation, we will build a stronger, growing business portfolio by further solidifying our core technology offerings. This structural reorganisation is indispensable for Vdopia to respond with agility to the changing business environment.”
As Vdopia’s CEO, Bhatia will have global responsibilities for driving the company’s growth and vision, leading the company’s strategy, defining the product road map and be in charge of overall revenue growth.
With over 10 years of sales and business development experience, prior to co-founding Vdopia, he held executive positions at Maxcellence, Peak Performance Solutions and Insways Software. Bhatia holds a degree in Industrial Engineering from the Indian Institute of Technology, Delhi.
As Vdopia’s first CTO, Kakani will oversee the development, implementation and growth of Vdopia’s technology vision. This includes but is not limited to strengthening the core technology of VDO, Vdopia’s proprietary ad format, launching and building a mobile video marketplace, development of big data targeting engines and Vdopia’s approach to native advertising.
Upadhyay, as the company’s president, will provide leadership and direction to human resources, legal, accounting and finance in addition to her current responsibilities of global operations and business development.
“With these management changes we will focus on making internal and external processes at Vdopia more productive, efficient, simple and scalable,” adds Bhatia. “We will continue to focus our energies and efforts on building great products and providing value for our customers, stakeholders and the advertising industry.”
MAM
Ajio launches Dhurandhar merchandise collection with Jio Studios
Limited edition range inspired by the film starts at Rs 349 on Ajio.
MUMBAI: When cinema meets the wardrobe, fandom doesn’t just stay on the screen, it walks out onto the street. Ajio, India’s fashion e-commerce platform, has launched an exclusive merchandise collection inspired by the spy-action film Dhurandhar, extending the film’s bold on-screen personality into everyday fashion.
The limited-edition range has been created in collaboration with Jio Studios and features graphic driven apparel and statement silhouettes that draw directly from the film’s high-energy aesthetic and characters.
Designed to appeal to both movie fans and style conscious shoppers, the collection translates the cinematic swagger of Dhurandhar into wearable fashion pieces starting at Rs 349.
The collection includes graphic T-shirts featuring iconic movie quotes, signature tees inspired by actor Ranveer Singh and limited-edition signed Pathani outfits that echo the larger-than-life style associated with the film’s characters.
Also part of the line-up is a collection inspired by Sara Arjun, translating her on-screen styling into contemporary silhouettes designed to appeal to younger audiences and fashion forward fans.
With bold typography, statement graphics and confident tailoring, the range blends cinematic storytelling with streetwear aesthetics, turning the film’s cultural energy into a fashion statement.
The collaboration reflects Ajio’s growing strategy of using fashion collaborations to tap into pop culture moments and entertainment properties.
By bringing elements of popular films into apparel, the platform allows audiences to move beyond simply watching a film and instead wear their fandom, making cinema part of everyday style.
Produced by Jio Studios and B62 Studios, Dhurandhar has emerged as one of the most talked-about action thrillers in recent times, known for its high-octane storytelling and larger-than-life characters.
The film, written and directed by Aditya Dhar, is also set to expand into a franchise, with the sequel “Dhurandhar: The Revenge” scheduled to release in theatres worldwide on March 19, 2026.
By launching the merchandise collection ahead of the sequel, Ajio and the film’s producers are extending the film’s universe into fashion, giving fans another way to connect with the story and its characters.
The Dhurandhar merchandise collection is now available exclusively on Ajio, bringing cinematic attitude, bold graphics and spy-thriller swagger straight into the wardrobes of fans.
