MAM
Vdopia appoints Daniel Ahiakpor as VP, business development
MUMBAI: Vdopia has announced the appointment of Daniel Ahiakpor as its vice president, business development, a newly created position in Vdopia’s New York office. Ahiakpor will be responsible for striking and developing key publisher and mobile-app partnerships for the company.
Vdopia co-founder, chief operating officer Chhavi Upadhyay said, “Daniel is an accomplished advertising technology professional with over 12 years of experience in sales, business development, publisher relations, and ad operations with a focus on video. He will be an important addition to our New York operation as we ramp up our mobile video programmatic buying and selling capabilities.”
Ahiakpor began his career with Providian Financial (now owned by JPMorgan Chase) as a project coordinator – marketing operations.
Ahiakpor comes to Vdopia from Adap.tv (New York), an AOL Company, and a video ad exchange and platform, where he led the company’s North American publisher platform business as Sr. director/head of publisher platform sales.
Prior to that, he was a senior member of the publisher business development team at ScanScout, a technology-driven video ad network which was sold to Tremor Video in late 2010.
Additionally, he has also held various roles in operations, ad technologies and sales development over several years for Yahoo and for Fox Interactive Media.
“I joined Vdopia because of its solid global position at the intersection of mobile and video. As we know, both are among the most important and fastest growing categories in digital advertising. Simply put, mobile is the environment in which audiences are most engaged, and video is often the most effective and entertaining way to deliver branded messages to audiences,” explained Ahiakpor.
He added, “With its proprietary, VDO format, Vdopia brings innovation into the equation by helping marketers target and deliver creative branded video messages across mobile and tablet devices, with greater ease and efficiency. Vdopia is also bringing automation to its ad solution to further streamline the process of planning, buying and selling mobile video.”
Vdopia VP-APAC Preetesh Chouhan said, “Daniel is an accomplished advertising professional. He will play a pivotal role in Vdopia’s efforts to bring automation to its ad solution to further streamline the process of optimising mobile video. The recent inclusion of talented industry players like Daniel in our team will further boost the growth wave that Vdopia has been riding on.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
