Digital
Vdo.ai round table helps make sense of the Gen Z ad code
MUMBAI; In a world where Gen Z tunes out the moment an ad feels off, Vdo.ai is on a mission to turn advertising from an interruption into an interaction. The video ad tech powerhouse just hosted a high-stakes roundtable, pulling together marketing’s sharpest minds to crack the Gen Z conundrum—how to sell to a generation allergic to brand loyalty, sceptical about data tracking, and always on the lookout for the next big trend.
Vdo.ai co-founder & CTO Arjit Sachdeva set the tone. “Advertising is evolving fast, and Gen Z is calling the shots. If your ads aren’t immersive, interactive, and tailored to them, they won’t just scroll past—you won’t exist.”
The event drew heavy hitters from brands that shape how we eat, drive, and shop: Arpita Gandotra (avp marketing, Reliance Digital Retail), Varun Sethuraman (business head, Nestlé), Anshuman Goenka (global director – incubation brands, Bacardi), Sneha Jha (head of media and CLM, KFC), Sakshi Malhotra (head – digital marketing & d2c, PNB MetLife), Anuj Somani (senior marketing manager, Volvo Cars), Karan Kumar (cmo, Hero Realty), Jitendra Choudhary (head of digital, Honasa Consumer Ltd – Mamaearth), and Himanshu Sirohi (head of digital marketing & credit card business, Apollo 24×7).
Some of the nuggets that emerged from the roundtable included:
The numbers don’t lie:
* 60 per cent of Gen Z disengage from ads they find irrelevant or overly personal.
* Just 9.6 per cent feel any real brand loyalty—they care more about price and trends.
* 43 per cent are wary of being tracked online.
* A mere five per cent say product quality or cost matters more than a killer brand experience.
What’s hot, what’s not:
* Repeating an ad doesn’t build reputation anymore—it just builds resentment. Brands need sharp, engaging storytelling.
* AI-driven content is rewriting the rulebook on audience targeting.
* Digital-first touchpoints aren’t a nice-to-have, they’re the whole game.
Vdo.ai chief business officer Akshay Chaturvedi pointed to the $1.8bn consumption potential Gen Z will bring to the table by 2035. “If brands want in, they need AI-powered, hyperlocal and immersive experiences—because attention is the new currency, and Gen Z isn’t handing it out for free.”
As the conversation wrapped up, one thing was clear: the advertising playbook is being rewritten in real time. And keeping pace with that is crucial if one wants in with the GenZ audience.
Digital
Motorola launches nationwide monthly service camps in India
Free pick-up/drop for premium devices, zero labour charges and 10 per cent discounts kick off from 28 February 2026.
MUMBAI: Motorola just turned phone repairs into a monthly festival because when your device gets a free check-up and discount goodies, even a cracked screen feels like a celebration. Motorola India has unveiled its next-generation after-sales support ecosystem, headlined by Nationwide Monthly Service Camps starting 28 February 2026 at authorised service centres and collection points across the country. On a fixed day each month, customers can access zero labour charges, no inspection or diagnosis fees, free software updates, complimentary device cleaning and sanitisation, and a basic health check-up. Additional perks include 10 per cent off accessories and 10 per cent off spare parts.
Premium Signature, Edge, and Razr series users get free pick-up and drop service: technicians collect devices from home, repair them at authorised centres, and return them post-fix, no extra cost. Service requests can be raised via the support portal or email.
The ecosystem is powered by a comprehensive digital self-service suite: the Device Help app, Software Fix tool, Intelligent Voice Assistance (IVA), Moli (Motorola’s AI chatbot), and a 24×7 multilingual e-support portal across WhatsApp, web, and devices. This AI-first approach positions Motorola among the few brands in India offering always-on, proactive support to minimise downtime and resolve issues before they escalate.
The physical network is expanding rapidly to over 1,200 touchpoints by the end of FY26-27 more than double the current footprint ensuring faster, more consistent service in metros, Tier 1, Tier 2, and Tier 3 cities. Motorola also boasts improved spare parts availability and repair turnaround times nationwide.
Motorola India, managing director T. M. Narasimhan said, “At Motorola, our commitment to customers goes well beyond the point of purchase. With the Nationwide Monthly Service Camp and Free Doorstep Care Service, we are creating a comprehensive, proactive, and accessible after-sales support ecosystem.”
IDC’s Q3 FY25 report ranks Motorola as India’s fastest-growing smartphone brand with 52.4 per cent year-on-year growth and 8.3 per cent market share, reflecting rising consumer trust. In a market where after-sales experience often makes or breaks loyalty, Motorola’s latest push blends AI smarts, physical reach, and genuine perks turning routine maintenance into something fans might actually look forward to. Because when your phone gets this much love, staying loyal feels like the easiest decision of all.
