Ad Campaigns
VDO.AI and Pivotroots Advertising join Swiggy’s IPL CTV campaign
Mumbai: VDO.AI, the industry-leading digital video advertising platform, has joined forces with the creative powerhouse Pivotroots advertising to unleash Swiggy’s Dineout CTV campaign during the exhilarating IPL season. This thrilling collaboration promises to captivate, engage, and ignite the passion of millions of viewers nationwide. The campaign highlights VDO.AI’s QR wrapper technology as a distinctive feature in CTV advertising that enables effortless interaction between viewers and the ads.
Swiggy, India’s favourite food ordering and delivery platform, aims to take its brand presence to soar heights with VDO.AI’s fusion of innovation, creativity, and technological prowess. Throughout the campaign duration, which is set to conclude by the end of May, they have effectively showcased the power of VDO.AI’s AI-driven CTV technology.
VDO.AI CEO Amitt Sharma said, “Our partnership with Pivotroots Advertising and Swiggy provided us with an exceptional opportunity to demonstrate the transformative power of technology. Our CTV technology, coupled with AI, has produced exceptional engagement rates, exhibiting the genuine value of our creative solutions. This partnership underscores our promise to provide compelling advertising experiences and generate meaningful outcomes for our clients”.
Swiggy Senior marketing manager Jijo V Thomas, expressed their satisfaction with the campaign, stating, “Collaborating with VDO.AI and Pivotroots Advertising for our Dineout and IPL campaigns has been an incredible experience. The integration of AI on CTV Platforms enabled us to meaningfully and interactively engage with our audience. We are delighted with the level of engagement that the campaigns have generated and the significant value they have added to our brand”.
“Our partnership with VDO.AI has showcased the power of innovation in achieving campaign success,” said Pivotroots Advertising group head digital at Alister Mendes. “Together, we will break barriers, push boundaries, and deliver campaigns that will resonate with Swiggy’s customers and fans across the country. Get ready for a mind-blowing fusion of creativity and technology!”
Swiggy’s Dineout campaign will be a gastronomic journey that tantalises taste buds, transporting viewers to a world of culinary delights. VDO.AI’s cutting-edge video advertising technology will create an adrenaline-fueled ride through the world of cricket, captivating fans and bringing them closer to the game they love.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
