MAM
Varma’s The Factory appoints Starcom as its digital AoR
MUMBAI: Bollywood production and distribution company, The Factory, today announced Starcom Digital as its agency of record for all online and offline interactive media.
With immediate effect the agency will look after planning, negotiation and evaluation of The Factory’s digital initiatives. The assignment also includes development of online communities and launch of future titles of The Factory.
The Factory is the new name for the merged entity between producer-director Ramgopal Varma’s Varma Corp. and K Sera Sera.
“We believe the digital medium has not been properly leveraged by the movie business. We liked the vision Starcom presented to us. We hope that working together, we can do some ground breaking stuff,” Varma was quoted in an official release as saying.
“This is like a dream come true for us. Varma Corp is known to be amongst the best in their business and we are really looking forward to working with them. This assignment comes to us at a very significant stage, since we are on the verge of relaunching our product offering with a new vision and new scope,” Pranay Anthwal, group head, Starcom Digital, was quoted in the same release as saying.
“For The Factory, we intend using the entire gamut of digital vehicles, from internet to offline media like screensavers and other desktop applications to mobile media such as mobile phones and PDAs. The opportunities are literally limitless,” Anthwal said.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
