MAM
Vamsi Murthy wraps up his Disney+ Hotstar journey
MUMBAI: Call it a season finale worth bingeing. After an unforgettable four-season run, Vamsi Murthy has announced his exit from Disney+ Hotstar, wrapping up a chapter that reads like a streaming hit, complete with plot twists, high stakes and creative cliffhangers.
As executive director and marketing head, Murthy helped script some of Hotstar’s most successful campaigns, cementing its reputation as India’s home of entertainment and sport. From building massive originals like Aarya, Criminal Justice, Special Ops and Taaza Khabar, to steering cricket fever through World Cups, his marketing playbook turned content into cultural conversations.
Under his leadership, the platform revamped its entertainment marketing model, driving growth across brand love, viewership and subscriptions. The results showed improved ROI, award wins at Promax Asia, Kyoorius and Indian Telly Streaming Awards, and a brand that consistently set the tone for pop culture moments.
Before Hotstar, Murthy’s career reel rolled through BookMyShow, ZEE5, Myntra, MakeMyTrip and Reliance Communications, marking a two-decade journey across India’s biggest consumer brands.
Signing off, Murthy called his time at Hotstar “nothing short of a blockbuster,” thanking colleagues and mentors who made the ride special. As for what’s next, he’s keeping the suspense alive, promising a new chapter soon. Because in true entertainment style, every great show deserves a thrilling sequel.
Brands
Mahindra reopens bookings for BE 6 Batman Edition
Limited rerun for sold-out 999-unit Dark Knight-inspired SUV starts 10 March 2026.
MUMBAI: Mahindra just summoned the Bat-signal for a second swing because when 999 Dark Knight SUVs vanish in 135 seconds, even Gotham knows demand never sleeps. Mahindra Electric has reopened bookings for the BE 6 Batman Edition, the world’s first commercially available Batman-themed SUV, following overwhelming fan demand after the original 999 units sold out in just 135 seconds. Created in association with Warner Bros. Discovery Global Consumer Products and inspired by Christopher Nolan’s The Dark Knight Trilogy, the collector’s edition is based on the top-spec Pack Three 79 kWh variant.
Bookings for the limited rerun open on 6 March 2026 via mahindraelectricsuv.com for preference registration, with actual bookings commencing on 10 March 2026 at 11:00 am for one day only. Deliveries begin on 10 April 2026. To reward loyalty, priority delivery will be given to bookings referred by existing BE 6 Batman Edition owners.
The edition features an aggressive satin black finish with custom Batman decals on front doors, R20 alloy wheels, Alchemy Gold-painted suspension and brake callipers, and the iconic Bat emblem prominently placed on hub caps, quarter panels, rear bumper, windows, rear windshield and infinity roof. Interior highlights include a brushed Alchemy Gold Batman Edition plaque, charcoal leather with gold sepia stitching, embossed Bat emblems on seats and buttons, pinstripe graphics, custom key fob, welcome animation, and Batman-inspired exterior engine sounds.
The original allocation of 999 units remains the founding chapter; this follow-up creates a second, limited opportunity for fans who missed the initial window.
In a world where superheroes rarely get sequels this fast, Mahindra is proving that when Batman meets battery power, the waitlist becomes legendary and the second chance arrives quicker than a Batarang.
