MAM
Valueleaf group launches first chapter of Mitra – The Chanakya Way
Mumbai: Valueleaf group announced the successful conclusion of its first chapter, “Mitra – The Chanakya Way,” marketers event. Hosted in Macau, this event brought together top marketing professionals and thought leaders from leading companies such as L&T Finance, IndusInd Bank, Apollo 24×7, Jupiter Money, Money View, Unity Small Finance Bank, and TATA Digital for an enriching and inspiring three-day experience.
Mitra – The Chanakya Way” was a resounding success. Attendees gained deep insights into the timeless strategies of ancient Indian strategist Chanakya, blended with modern marketing techniques. Marketers had the unique chance to step away from their daily routines and engage with peers through keynote speeches, discussions, and cultural experiences. Participants gathered valuable insights to enhance both their personal and professional lives.
Looking ahead, Valueleaf plans to elevate “Mitra – The Chanakya Way” into a cornerstone of the global marketing community. Amitabh Bishnoi, President -Growth at Valueleaf Group, stated, “More gatherings will be hosted in various destinations, with the second edition set to launch soon. These meet-ups will continue to provide marketers with invaluable opportunities to rejuvenate, exchange ideas, and stay at the forefront of industry trends.
“It’s been a pleasure meeting so many industry professionals from similar categories. I’m learning a great deal from each interaction, and I appreciate the opportunity to expand my knowledge base.”, stated Indusind Bank marketing head Gaurav Nijhawan.
“Engaging with industry peers in such an immersive setting was invaluable. I feel inspired and empowered to implement new strategies. Attending the Mitra conference has been a fantastic experience. It’s been a pleasure to connect with so many marketing professionals from diverse sectors. Thank you to the Valueleaf team for putting on such a great event. I look forward to future editions and the opportunity to learn even more from my fellow marketers.”, added L&T Finance group marketing Rohit Raina.
Expanding its footprint into the MarTech and FinTech arenas, Valueleaf has marked significant milestones, underscoring its versatility and commitment to comprehensive industry solutions. This expansion highlights Valueleaf’s dedication to excellence, ensuring sustained success and a robust market presence for its clients. With a sharp focus on measurable results and long-term growth, Valueleaf solidifies its position as a trusted partner in the marketing landscape.production@indiantelevision.co.in
Brands
33 per cent of women believe the salary scale is rigged: Naukri report
Voices @ Work study finds rising calls for equal pay audits and lingering bias
MUMBAI: Progress may be visible in India’s workplaces, but many women still feel the need to tread carefully. A new report by Naukri reveals that one in two women hesitate to disclose marriage or maternity plans during job interviews, worried that such information could influence hiring decisions.
The findings come from the second edition of Naukri’s annual Voices @ Work International Women’s Day report, titled “What Women Professionals Want.” Drawing insights from more than 50,000 women across over 50 industries, the survey sheds light on evolving workplace aspirations alongside the biases that continue to hold women back.
One of the report’s most striking insights is the growing demand for equal pay audits. The share of women calling for regular pay parity checks has climbed to 27 per cent this year, up from 19 per cent a year ago. The demand now stands alongside menstrual leave as the most sought after workplace policy.
Interestingly, the call for pay transparency grows louder higher up the income ladder. Nearly half of women earning between Rs 50 lakh and Rs 1 crore annually say equal pay audits are a priority, suggesting that pay gaps become more visible as women move up the career ladder.
At the same time, confidence and ambition appear to be rising. About 83 per cent of women say they feel encouraged to pursue leadership roles, a significant jump from 66 per cent last year. Cities in southern India appear particularly supportive, with Hyderabad leading the way as 86 per cent of respondents there reported encouragement to step into leadership positions. The education sector recorded the highest sense of encouragement at 87 per cent.
Yet the report also highlights a growing trust deficit around pay equity. Nearly one in three women, or 33 per cent, say they do not believe men and women are paid equally at their workplace. That figure has risen from 25 per cent last year, pointing to widening perceptions of disparity as careers progress.
Bias in hiring and promotions continues to be the biggest hurdle. About 42 per cent of respondents say workplace bias is the main challenge for women from diverse backgrounds. The concern is consistent across major metros, with Chennai and Delhi NCR reporting similar levels.
Reluctance to discuss personal milestones during hiring processes is also widespread. While 34 per cent overall said they hesitate to share marriage or maternity plans in interviews, the anxiety increases with experience. Among professionals with 10 to 15 years of work experience, the figure rises to 40 per cent.
Info Edge group CMO Sumeet Singh, said the data reflects both progress and unfinished work. “Behind every data point in this report is a woman who is ambitious. The fact that 83 per cent feel encouraged to lead is something to celebrate. However, the fact that one in two still hide their marriage or maternity plans in interviews tells us the work is far from done. As India’s leading career platform, it felt not just important but necessary for us to shine a light on these gaps through the second edition of our report,” he said.
The report suggests that while ambition among women professionals is growing, structural changes around pay transparency, fair hiring and supportive policies will be key if workplaces hope to keep pace.
