MAM
Value 360 gears up for IPO with pre-listing boost
MUMBAI: Value 360 Communications is dialling up its next big move—preparing to become India’s first publicly listed PR firm. The integrated communications powerhouse has successfully closed its pre-IPO investment round, attracting interest from key investors, including Hindi movies actor Huma Qureshi. In a move signalling its evolution, the company has restructured itself as a limited entity, reinforcing its commitment to governance, scalability, and long-term value creation.
With this latest development, Value 360 Communications is set to file its draft red herring prospectus (DRHP), accelerating its journey toward an SME IPO. The milestone aligns with India’s rapidly transforming corporate landscape, where businesses are prioritising strategic communications to enhance reputation and audience engagement. The firm, known for its extensive client portfolio that includes Tata Motors, Pernod Ricard, Poco, Skoda, Fedex, Digi Yatra, Kia Motors, and Zupee, aims to capitalise on the growing demand for integrated communications solutions.
The pre-IPO investment is expected to fuel Value 360’s expansion plans, enabling the company to broaden its service capabilities, integrate cutting-edge technology into its operations, and extend its geographic footprint. Additionally, the firm is actively exploring strategic acquisitions to accelerate its vision of becoming a future-ready communications powerhouse.
With India’s digital-first economy fuelling an unprecedented demand for PR and marketing solutions, Value 360 Communications has unveiled an ambitious roadmap to scale fivefold over the next five years. The strategy centres on strengthening core and emerging service areas, investing in AI-driven media intelligence and automation for data-led PR strategies, expanding into new markets and industry verticals, and pursuing strategic acquisitions to diversify offerings and reinforce market leadership.
“As India’s business landscape matures, PR is evolving from a traditional function to a strategic business enabler,” said Value 360 Communications group CEO & co-founder, Kunal Kishore. “Our IPO aligns with our long-term vision to not only grow but also redefine the communications industry with innovation, scalability, and impact. This pre-IPO investment brings us one step closer to building a company that is five times our current scale, integrating strategic advisory, digital intelligence, and technology-driven storytelling to shape the future of brand engagement.”
Since its founding in 2009, Value 360 Communications has continuously evolved, expanding beyond traditional PR into high-growth areas such as digital creative agency Popkorn and influencer marketing platform ClanConnect. The firm is now doubling down on technology, investing in AI-driven media intelligence, advanced analytics, and integrated storytelling solutions that blend PR with emerging digital formats.
Brands
Devika Prabhu returns to Spni as business head for Hindi movies
Former Disney executive comes full circle to lead Sony’s Hindi movie channels
MUMBAI: Devika Prabhu has come full circle in her media career. She has been appointed business head for Hindi movies at Sony Pictures Networks India, returning to a network where she once worked earlier in her journey.
Prabhu announced the move while reflecting on how careers often loop back to familiar places. She joins Sony Pictures Networks India after nearly 18 years at The Walt Disney Company, where she held several senior leadership roles across content, marketing and business strategy.
Most recently, she served as vice president and business head for kids, youth and infotainment television at Disney India. In that role, she oversaw brands such as Disney and National Geographic, managing a Rs 400 crore business while steering content strategy, partnerships and digital expansion. Her work involved leading teams across programming, acquisitions, marketing and localisation while collaborating with global stakeholders.
Before that, she headed content, marketing and product for the kids and youth television portfolio, overseeing strategy across 10 channels spanning Disney Kids, UTV Youth and UTV Hindi Movies.
Earlier in her career, Prabhu spent nearly eight years at Sony Pictures Networks India, then known as Multi Screen Media, where she worked as assistant vice president for strategic planning and research.
Her return to Sony, she said, carries a sense of familiarity and renewed purpose.
“Every story has its turning points, and sometimes journeys come full circle,” she said while announcing the move, describing the role as both a fresh start and a homecoming.
Over the past two decades, Prabhu has worked across multiple facets of the media ecosystem, from brand building and strategy to programming and franchise development. She believes movies remain one of the most powerful storytelling formats, capable of shaping culture and sparking conversations long after the credits roll.
At Sony Pictures Networks India, she will lead the Hindi movies business and work with the network’s teams to expand the reach and impact of its film channels as audiences increasingly discover cinema across multiple platforms.
For Prabhu, the move marks the start of what she calls “the next act”, one focused on bringing the magic of Hindi cinema to viewers across the country.
