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V Spark Communications bags digital & media relations for SGF India
Mumbai: Brand management agency V Spark Communications announced that it has attained the media relation mandate for SGF India restaurant (Spice Grill Flame).
The agency will look after SGF’s digital and brand upgrade duties by creating strong communication networks to increase its public engagement.
The restaurant chain successfully paved the path towards accomplishing its goal, to provide quality vegetarian food to its customers. SGF has bagged the title of ‘Pleasing Champ of the Emerging Vegetarian Restaurant Chain under Times Hospitality Icon 2018’ by Optimal Media and ‘The Times Food Delivery Icons Award 2020’, said the statement.
“We are honoured to be selected as the strategic communications partner for SGF India,” said V Spark Communications co-founder & director Kanika Chabbra. “As a team, we deeply understand the needs and communication strategies required for different organisations. We will endeavour to devise sustainable communication campaigns that help raise awareness among end consumers on the one hand and establish the organisation as a major thought leader in the food and hospitality facilities on the other.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
