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UTV Bindass aims at strong growth in FY’11
MUMBAI: After consolidating its position among the youth entertainment channels, UTV Bindass, the UTV Global Broadcasting (UGBL) channel, is now gearing up to monetize its position.
“All our efforts are paying in the expansion of the brand and we are seeing a significant jump in the revenues this year,” says UTV Bindass business head Nikhil Gandhi.
Bindass fights in a market which is too cluttered with youth and music channels including MTV, Channel [V], Mastiii, and 9XM.
So far, MTV gets the lion’s share of the revenue in the genre. So will Bindass come closer to MTV?
Answers Gandhi, “We will end the fiscal very close to our nearest competitor.”
Bindass was launched in September 2007, touted as the first 360 degree entertainment brand for Indian youth. Bindass adopted the brand values of youth – fun, frank, and fearless – and built it as a platform to cath its target audience using TV, movies, web, mobile, ground and campus activities.
“We have grown to become the number one channel in the genre, because we understood the need of the youth. It is a result of extensive research and planning,” claims Gandhi.
Gandhi is also pinning hopes on the upcoming shows, which the channel will launch in the coming six months, to take its share further.
“The next four months are very important for us. You will see new format shows, one reality show in dating space, one more relationship based. We will also launch a action reality show and a youth-based fiction show in the fourth quarter of the fiscal,” Gandhi adds.
Further, the channel is also looking at advertiser funded programming (AFP) as a major revenue stream. “We have set up a special team, which will take care of the AFPs. We are taking this very seriously,” Gandhi said.
Interestingly, 15 per cent of MTV’s revenue comes from Viacom Brand Solutions (client lead stuff, events and advertiser funded programming). The channel has done some AFP shows like Pulsar MTV Stunt Mania, and MTV Force India The Fast and The Gorgeous.
MAM
Yes Madam introduces 0 per cent commission for pregnant service partners
Home salon platform supports over 7,500 beauty professionals with new welfare policy.
MUMBAI: When life gives you a bump, Yes Madam has decided the last thing a woman needs is a cut in her earnings. Yes Madam, one of India’s fastest-growing home salon and wellness platforms, has announced a 0 per cent commission policy for its pregnant service partners. The move aims to provide greater financial stability and flexibility to its network of over 7,500 trained beauty professionals during this important life stage.
Under the new initiative, pregnant partners will retain their full earnings with no commission deductions, allowing them to focus on their well-being while maintaining income continuity. The decision was prompted by a customer’s social media video that highlighted the experience of a pregnant service professional continuing to work. The customer suggested reducing commission and shortening travel distances for such partners.
Responding to the feedback, Yes Madam co-founder Mayank Arya acknowledged the concern and confirmed that hub restructuring to optimise travel is already underway in phases. He also announced the 0 per cent commission policy for pregnant partners and encouraged them to prioritise rest.
Yes Madam co-founder and CEO Aditya Arya, said the policy reflects the company’s commitment to open communication. “Our partners know they can reach out to us directly, and it’s this personal access that helps us build policies that truly matter,” he noted. “Introducing 0 per cent commission for pregnant professionals is a direct result of listening to their needs.”
Mayank Arya added that the platform has a responsibility to support partners at every stage. “This step is a small but important move in that direction. We actively encourage our service partners to prioritise their well-being and take adequate rest during this time.”
Yes Madam had previously introduced a 0 per cent commission model for its top-performing “Queen Partners.” Extending this benefit to pregnant professionals marks another step in strengthening partner welfare and building a more supportive ecosystem.
In an industry where beauty professionals often go the extra mile, Yes Madam is showing that genuine care should flow both ways especially when one of their own is expecting.
