MAM
Usha International appoints Anshuman Chakravarty as VP, marketing
Mumbai: Usha International has appointed Anshuman Chakravarty as vice president – marketing. He will report to executive chairman Krishna Shriram and will handle the operations from Gurugram.
Chakravarty is a brand management and marketing communications practitioner with experience in working in India and international markets (Asia & Europe), with exposure in B2C & B2B domains. He is armed with over 23 years of experience in strategising and executing brand launches, re-positioning strategies, media planning and buying, internal and external communication, social & digital marketing, PR & reputation management, and crisis communication.
An MBA in marketing & post-graduate in journalism and mass communication, Chakravarty started his career at Sahara Group as manager of brand and corporate communications.
He later joined DS Group, where he served as associate head of corporate communications and post that, he worked with Jindal Stainless and Kaefer as head of corporate communications.
In his most recent role, he was associated with electrical equipment manufacturer Orient Electric as head of brand and corporate communications for over seven years.
MAM
Flipkart elevates Asim Saurav Das to Director role
Nearly decade-long journey sees brand marketing veteran take on senior leadership position.
MUMBAI: When you climb the e-commerce ladder one thoughtful campaign at a time, eventually the view from the top becomes irresistible and Asim Saurav Das has just reached a new floor. Asim Saurav Das has been elevated to director at Flipkart, marking a significant milestone in his nearly decade-long journey with the organisation. In his new role, he will continue to drive strategic initiatives across brand and marketing, contributing to Flipkart’s growth and market leadership in India’s fiercely competitive e-commerce landscape.
Das joined Flipkart as a Management Trainee and has steadily risen through the ranks, holding key positions including Brand Marketing Manager, Senior Manager, and Associate Director. Before Flipkart, he gained early experience with Procter & Gamble and Hindustan Times. His elevation reflects a strong track record in brand strategy, consumer insights, and delivering impactful marketing outcomes.
From trainee to director in under ten years, Das has clearly mastered the art of scaling brands proving that in the world of online retail, the best way to the top is still through smart, consistent steps rather than shortcuts.
