MAM
US Polo Assn announces Arjun Rampal as its India brand ambassador
Mumbai: US Polo Assn, the official brand of the United States Polo Association (USPA) retailed in India by Arvind Fashions Ltd has announced Bollywood star Arjun Rampal as the India brand ambassador for its new ‘Play Together’ campaign. This announcement comes ahead of the brand creating a new store identity for all the upcoming stores as a part of its expansion plans.
As part of the expansion plan, the brand will release the new ‘Play Together’ campaign featuring Rampal and will also unveil the new brand look across its 392 stores in India, said the brand in a statement. “The new stores will have an ‘all-white’ interior with the US Polo Assn brand colours. The signature red, blue & white stripes will welcome customers at the entrance,” it added.
“Being associated with an iconic brand like USPA is a great feeling and becoming the first Indian brand ambassador is truly an honour,” said Arjun Rampal. “The new campaign focuses on twinning which is a fun and fashion-forward concept that captures the pure, emotional bond fathers share with their children. As a father this is what drew me to the brand.”
The ‘Play Together’ campaign is conceptualised by WYP Creatives, produced by Karma Productions and shot by Bosco Christopher Bhandarkar and Rid Burman. The brand campaign will be out on all major print and digital platforms from 8 December, said the statement.
“Through our new campaign with Arjun, we are focussed on expanding the brand reach to the offline and online customer base,” stated US Polo Assn – Arvind Fashions Ltd CEO Amitabh Suri. “‘Play together’ captures the emotional & playful bond a father and child share by twinning their look. This thought is also reflected in the clothes and accessories we offer for both men and children.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
