MAM
US Polo Assn announces Arjun Rampal as its India brand ambassador
Mumbai: US Polo Assn, the official brand of the United States Polo Association (USPA) retailed in India by Arvind Fashions Ltd has announced Bollywood star Arjun Rampal as the India brand ambassador for its new ‘Play Together’ campaign. This announcement comes ahead of the brand creating a new store identity for all the upcoming stores as a part of its expansion plans.
As part of the expansion plan, the brand will release the new ‘Play Together’ campaign featuring Rampal and will also unveil the new brand look across its 392 stores in India, said the brand in a statement. “The new stores will have an ‘all-white’ interior with the US Polo Assn brand colours. The signature red, blue & white stripes will welcome customers at the entrance,” it added.
“Being associated with an iconic brand like USPA is a great feeling and becoming the first Indian brand ambassador is truly an honour,” said Arjun Rampal. “The new campaign focuses on twinning which is a fun and fashion-forward concept that captures the pure, emotional bond fathers share with their children. As a father this is what drew me to the brand.”
The ‘Play Together’ campaign is conceptualised by WYP Creatives, produced by Karma Productions and shot by Bosco Christopher Bhandarkar and Rid Burman. The brand campaign will be out on all major print and digital platforms from 8 December, said the statement.
“Through our new campaign with Arjun, we are focussed on expanding the brand reach to the offline and online customer base,” stated US Polo Assn – Arvind Fashions Ltd CEO Amitabh Suri. “‘Play together’ captures the emotional & playful bond a father and child share by twinning their look. This thought is also reflected in the clothes and accessories we offer for both men and children.”
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
