MAM
US internet advertising to reach $22.3 billion by 2009
MUMBAI: In 2005, US Internet advertising spending will surpass $10 billion for the first time, shooting past that mark to $12.9 billion, according to eMarketer projections.
That number more than doubles 2002’s $6.0 billion figure. Four years from now, companies will spend nearly $10 billion more on Internet ads, reaching $22.3 billion in 2009.
Four basic trends support the continued growth of Internet ad spending:
Larger ad budgets overall
Shifts in ad budgets from other media to the Internet
More companies including the Internet as part of their campaigns
Increased prices for both branding ads (display and rich media) and
direct response vehicles (such as paid search
eMarketer’s new report, Ad Spending Trends: The Internet and Other Media, explores the changing landscape of media spending — online and off — and the dynamics of how the two are affecting one another.
“The spending growth is impressive, but shouldn’t come as too great a surprise. These dazzling increases are possible in part because growth came from such a small base. And in the last few years the Internet has truly become a mainstream medium,” said eMarketer senior analyst and author of the report David Hallerman.
According to quarter-by-quarter historical data from the Interactive Advertising Bureau and PricewaterhouseCoopers, US Internet ad spending has increased in eight of the last nine quarters. And eMarketer projects continued gains through 2005, with fourth-quarter spending hitting a record $3.8 billion.
“To call this advertising market ‘hot’ implies it’s a fashion that might turn slack at any moment. These yearly and quarterly ad spending gains point to a sea change in media usage among marketers, reflecting how the Internet has become an essential element of daily life for more and more individuals,” added Hallerman.
Some of the key questions addressed in the “Ad Spending Trends” report:
Where is the money coming from to support increased Internet advertising?
When will the internet’s share of total media spending surpass the five per cent mark?
How long can Internet advertising keep increasing by 20 per cent – plus each year?
What trends will most influence total media ad spending?
Which companies are investing the most ad dollars in which media?
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
