Connect with us

MAM

US Hispanic broadcaster files suit against Nielsen

Published

on

MUMBAI: TV research and ratings giant Nielsen Media Research has suffered a setback in its efforts to introduce its new system, Local People Meter (LPM).

US Hispanic broadcaster Univision Communications has filed a lawsuit against the research firm to block implementation of the service in Los Angeles.

Hispanic groups have been vigorously opposing Nielsen’s move to replace the traditional research system with the new LPM by alleging that it shows discrimination against minorities. Nielsen’s launch of the LPMs was scheduled for 8 July. Univision Communications’ suit is also along the same lines, which says, “LPMs amount to unfair, unlawful and deceptive business practices.”
The suit also alleges that Nielsen has used false and misleading advertising with respect to its LPM data. Univision claims that Nielsen’s “flawed” data “falsely disparages Univision and its business by under-reporting its actual viewing ratings.”

Advertisement

Univision claims that Nielsen’s new system discounts young Hispanic Americans and large Hispanic families and also that it overstates Hispanic American households that speak mostly or only English. “As a result, the LPM ratings will materially understate viewing of Spanish-language stations like Univision, and exaggerate viewing of English-language stations, causing irreparable damage to Univision,” the company said in a statement.

Nielsen introduced the LPMs in Boston in 2002 and now plans to expand the system to Los Angeles in July. According to the company, it has commissioned a leading Hispanic research group to review a recent study by the National Latino Media Council that found serious flaws in people meters.

Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Brands

Zscaler, Airtel launch India AI Cyber Research Centre

New hub to boost cyber resilience and trusted AI use

Published

on

NEW DELHI: As India’s digital engine roars ahead, so do the risks riding shotgun. In response, Zscaler, Inc. and Bharti Airtel have joined hands to launch the AI and Cyber Threat Research Center – India, a national initiative aimed at strengthening the country’s cyber defences and accelerating responsible AI adoption.

The centre is designed as a multi stakeholder platform that brings together industry, government and academia. Its mission is clear: protect critical sectors such as telecom, banking and energy, shield everyday digital users, and future proof India’s fast expanding online ecosystem.

India has long been a major innovation hub for Zscaler, with a substantial portion of its cyber research talent based here. With this new centre, that footprint evolves into a national collaboration engine. The idea is simple but ambitious, build in India, for India, and help power the country’s journey towards a secure and digitally self reliant future.

Advertisement

The timing is telling. India is building digital systems at population scale, not just enterprise scale. That scale has widened the attack surface dramatically. At the same time, cyber criminals and nation state actors are deploying AI to scan, probe and exploit vulnerabilities in minutes.

Zscaler’s research arm, ThreatLabz India, reports millions of infiltration attempts every month. These include espionage campaigns linked to regional geopolitical tensions, 1.2 million intrusion attempts from 20,000 sources targeting 58 Indian digital entities, and a rise in zero day exploit attempts across multiple industries.

In such an environment, perimeter based security models are struggling to keep pace. The new centre aims to push a shift towards secure by design systems and Zero Trust architecture.

Advertisement

Its strategy rests on four pillars: protect through real time intelligence, remediate by working directly with government agencies, facilitate adoption of AI driven security and Zero Trust frameworks, and build a stronger cybersecurity talent pipeline through specialised certifications.

As founding members, Zscaler and Airtel will combine global threat intelligence with local network visibility. Zscaler will deploy a dedicated India focused research team and draw insights from its Zero Trust Exchange platform, which processes over 500 billion daily transactions worldwide. Airtel, meanwhile, will contribute deep visibility into IoT and mobile traffic, helping detect suspicious activity faster and coordinate response across the ecosystem.

Bharti Airtel executive vice chairman Gopal Vittal, said the partnership extends Airtel’s commitment to safeguarding customers and the nation’s digital fabric. He added that the collaboration would address challenges unique to the Indian market and encourage secure and confident digital engagement.

Advertisement

Zscaler chief executive, chairman and founder Jay Chaudhry, said India’s digital ambition cannot be secured with legacy firewalls and VPNs. He noted that a modern Zero Trust architecture is essential for a hyper connected world and that the new centre would harness the scale of Zscaler’s global security cloud while empowering a new generation of Indian cyber defenders.

Additional members from critical public and private sectors are expected to join the initiative in the coming months, expanding its scope and deepening collaboration.

In a world where threats travel at machine speed, India’s answer is to think faster, collaborate wider and build smarter.

Advertisement
Continue Reading

Advertisement News18
Advertisement All three Media
Advertisement Whtasapp
Advertisement Year Enders

Copyright © 2026 Indian Television Dot Com PVT LTD