Ad Campaigns
Urban Company celebrates nine years of service excellence in India with a heartwarming video
Mumbai: Urban Company proudly celebrates its ninth year of operations in India, marking its way as a leader in redefining the home services industry across the nation. Over the past nine years, the company has embarked on a journey marked by innovation, milestones and an unwavering dedication to excellence in providing at-home services to millions of customers.
Showcasing the same, Urban Company has released a touching video narrating the story of a service partner engaging in a heartwarming conversation with a young boy during a bathroom cleaning service. What sets this video apart is a subtle conveyance of a crucial message – that all work deserves dignity and respect, underlining Urban Company’s steadfast commitment to empowering and upskilling its vast network of over 50,000 service partners.
https://www.linkedin.com/posts/urbancompany_urban-company-turns-9-uc-impact-activity-7130808529472405504-jmLS?utm_source=share&utm_medium=member_desktop
As we mark our 9th anniversary, we thank our Service Partners who pride themselves in delivering a higher service standard to you.#UrbanCompanyTurns9 #UrbanCompany #9YearsOfImpact #UCImpact pic.twitter.com/uJISk86Bwh
— Urban Company (@urbancompany_UC) November 16, 2023
As we mark our 9th anniversary, we thank our Service Partners who pride themselves in delivering a higher service standard to you.#UrbanCompanyTurns9 #UrbanCompany #9YearsOfImpact #UCImpact pic.twitter.com/uJISk86Bwh
— Urban Company (@urbancompany_UC) November 16, 2023
Urban Company director brand Tarun Menon said, “As we complete nine years of a transformative journey in India, we proudly uphold our brand promise – a commitment to provide unparalleled service excellence to our customers, while ensuring respect and dignity amongst our skilled service partners. Through this thought-provoking ad, conceptualised and created by the team at Talented Agency and Superfly Films, we have attempted to underline the importance of skilling, and that everyone should be respected for their work, irrespective of the job they undertake.”
Urban Company’s mission is to empower millions of professionals worldwide and provide high-quality services to customers. Integral to this mission is the unwavering commitment to prioritising service partners’ skilling and training, serving as a cornerstone in redefining the future of work. Every service partner undergoes rigorous training, facilitated by experts and accredited by the NSDC, at one of its 200+ Urban Company training centers across India. This ensures that the professionals are equipped with the necessary expertise to provide exceptional services, contributing to the overall excellence that defines Urban Company.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
