MAM
Urban Company and Talented release ‘Dignity of Labour’ series’ third film
Mumbai: Urban Company has been on a mission to bridge the respect gap between India’s white and blue-collar workers over the past year. After Chhota Kaam, and Chhoti Soch, their third film in the series speaks about this subtle yet insidious prejudice, brought to life in conversation between a father and daughter.
Around this time each year, LinkedIn is flooded with chatter about leadership in workplaces- good managers, bad managers, toxic managers, handing out peanuts in the name of increment managers. However, the very same employees who engage in discourse around leadership styles, work-life balance and mental health, often don’t make the best employers, at home.
Urban Company senior brand manager Kartik Ahuja said, “Over the last 10 years, Urban Company has been instrumental in reshaping India’s access to blue-collared services. We have two constituents, our customers and our partners, and in order to create a mutually beneficial platform, a conversation around the dignity of labour isn’t just a communication platform, but a business necessity that ensures consistent year-on-year earnings growth for our partners, safety nets in the form of insurance and medical cover, Over 57,000 Urban Company professionals have benefitted from skill training programs and accreditations, climbing the ladder to upward social mobility. With this work, our intent is to nudge society to see our partners the way we see them – as professionals.”
Through hours of interviewing UC professionals, the creative team at Talented derived insights about the various ways in which the respect gap between blue and white-collar workers has widened. This bank of biases highlighted that the limited glass-cabin’ view of workplaces excludes the very environment that millions of UC professionals work in every day – our homes. Thus the mutual respect, irrespective of the stature or nature of work, that forms the bedrock of dignity, doesn’t permeate these glass borders.
Talented’s Aakash Desai added, “We all wax eloquent about mental health at the workplace and what we expect from our managers within the contours of Corporate India. We have an expansive vocabulary to talk about what makes a “toxic” workplace; and yet we often forget that our homes are the workplaces for UC Professionals and other support staff -that we are their managers. How do our actions at home weigh against our ideas of creating a conducive environment for someone to do their life’s best work? In our third film in the series, we attempt to bridge the respect gap between white and blue-collar workers, to reflect UC customers being allies to UC Pros.”
Superfly founder and director Kopal Naithani said, “The film is a slice-of-life, everyday conversation between a father and a daughter a casual chat that takes an unexpected turn and pushes the father to counter an unspoken prejudice. Our biases against blue-collar workers are seldom verbalised it is complex, rooted in class-based ‘othering’ and passed down generations. Therefore the only way to break these intergenerational cycles of bias, is to pause, recognise and question them.”
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
