MAM
Upstox extends its partnership with Tamil Nadu Premier League 2022 as associate partner
Mumbai : Upstox extends its partnership with Tamil Nadu Premier League 2022 as associate partner
Sub: The aim of this year’s partnership is to further strengthen its position in the state.
Tags: Upstox, Tamil Nadu Premier League, Shrini Viswanath, K. Shivakumar, Associate partner, partnership, marketing, advertising
Mumbai: Investment platform Upstox (a.k.a. RKSV Securities) announces its continued association with Tamil Nadu Premier League (TNPL) 2022 for the second year in a row as an Associate Sponsor.
This is the sixth edition of TNPL, which begins with the inaugural match between Chepauk Super Gillies and Nellai Royal Kings on 23 June at 7:15 pm. There are 32 matches (28 league matches and 4 play-off matches) that are going to take place in Tirunelveli, Natham (Dindigul), Coimbatore and Salem from 23 June to 31 July. This time around the league will have six double headers and all the evening matches will start at 7:15 pm.
Upstox added that it recently crossed the one crore customer milestone in India, and Tamil Nadu remains one of its most important markets. Partnering with TNPL it explains has previously helped it increase financial inclusion and awareness in the state of Tamil Nadu. The aim of this year’s partnership is to further strengthen its position in the state, while allowing it to expand its reach into other parts of southern India.
Upstox co-founder Shrini Viswanath said, “We are thrilled to associate with Tamil Nadu Premier League. We seek to strengthen our foothold in Tamil Nadu, foster long-term brand love and loyalty, while making a meaningful difference in the lives of cricket enthusiasts. We believe that our collaboration with TNPL will inspire and encourage the audience to participate in the culture of equity investing.”
Upstox was established in 2009 with the aim of making financial investing simple, equitable, and affordable for all Indian investors. It allows investors and traders to invest in equities, mutual funds, derivatives, and exchange-traded funds (ETFs). Majority of Upstox’s customers in Tamil Nadu hail from Chennai, Coimbatore, Kanchipuram, Tiruvallur and Vellore.
TNPL chairman K. Shivakumar said, “We are delighted to partner with Upstox for the second time as our Associate Partner. This partnership will further boost the financial aspirations of TNPL enthusiasts, as well as encourage them to set a firm foot towards their financial planning to ensure a secure future. We look forward to achieving milestones together.”
Tamil Nadu Cricket Association (TNCA) secretary RS Ramasaamy commented on the partnership, “Our association with Upstox has been fruitful, and the TNPL has helped provide momentum for the brand within Tamil Nadu. We are happy to be continuing our collaboration with the brand for TNPL 2022.”
The matches will be played at two new venues: SNR College Ground, Coimbatore, and Salem Cricket Foundation Ground, Salem, along with the regular venues NPR College, Natham and ICL – Sankar Nagar Ground, Tirunelveli. All the matches will be streamed on Star Sports 1 HD, Star Sports 1 and Star Sports 1 Tamil.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
