MAM
UP’s mango brand ‘Nawab’ launched Bangalore
BANGALORE: Uttar Pradesh Mandi Parishad (UPMP) has launched its mango brand ‘Nawab’ in Bangalore.
The company has branded three varieties under a common brand name ‘Nawab’ and has also roped in the National Agricultural Co-operative Marketing Federation of India Ltd. (NAFED) to market these varieties that are so popular in North India.
UPMP will launch the mango brand in Mumbai on 15 June, as per Dr. Ramesh Chandra Asst. Agricultural Marketing Officer, Bareilly. NAFED will market ‘Nawab’ mangoes in Delhi, Mumbai, Chennai, Kolkatta, Hyderabad, Ahmedabad, Bangalore and Chandigarh.
During their 2003 attempt, UPMP had tied up with the State Horticultural Department in Bangalore and sold around 100 tons of the Dashehari, Chausa and Langda varieties of the royal fruit. The Dashehari mango was the weakness of the erstwhile ‘Nawab’ of Lucknow says UPMP’s press release.
NAFED Bangalore branch manager K M Ramamurthy plans to utilize the popular state-run “no profit-no loss” agricultural products selling HOPCOM outlets. He also plans to approach chains such as ‘Foodworld’, ‘Fabmall’ and ‘Greens and Grains’.
Chandra says that the UP state government has earmarked a budget of a little more than Rs 10 million to market ‘Nawab’ globally; UPMP would be willing to shell in to meet shortfalls. UPMP will supply 3.5 kgs cases containing 9 mangoes each at rs.125 per case, which Ramamurthy says that HOPCOM’s will probably sell at Rs 145 per case. UPMP had grossed around Rs 4 billion last year, of which Rs 500 million came from mangoes.
Brands
Pre-seed funding fuels nailinit, India’s new-age nail care brand
Gruhas Collective Consumer Fund backs Gen Z-focused beauty startup
MUMBAI: nailinit, a community-first nail care startup targeting Gen Z and millennials, has raised Rs 2.5 to Rs 3 crore in a pre-seed round led by Gruhas Collective Consumer Fund and Marsshot VC, alongside a clutch of consumer, technology and operator angels.
Backed by entrepreneur and investor Nikhil Kamath, Gruhas Collective Consumer Fund is betting on nailinit’s attempt to give India’s nail care aisle a long overdue makeover. The fresh capital will be used to deepen distribution across quick commerce and D2C channels, build its community engine, and accelerate product innovation in a category that is high frequency but still light on strong brands.
Founded by Tanishq Ambegaokar and Shubham Singhal, nailinit is positioning itself at the crossroads of beauty, self-expression and culture. The brand wants nails to be more than a finishing touch. It sees them as a canvas for identity, content and commerce.
“At nailinit, we are building for a generation that sees beauty as self-expression, not just routine,” said Ambegaokar. “The nail category in India has largely been underserved by strong brands. This capital allows us to invest in product depth, community and distribution in a thoughtful and long-term way.”
Singhal added that while the brand’s tone may be playful, its operating focus is sharp. “This round strengthens our supply chain, expands our digital footprint and enables disciplined execution as we scale.”
The funding round drew notable angels including Shashank Kumar of Razorpay, Arjit Johri of Marsshot VC, Yash Jain, formerly of NimbusPost, Karan Jindal of Meta, Jivraj Singh Sachar of ISV Capital, Nishank Jain of Accel, Yashvardhan Kanoi, Ashwarya Garg of HYPD, Venus Dhuria of Phot.AI and Amishi Parasrampuria of The Whole Truth.
Gruhas Collective Consumer Fund fund manager Gauri Kuchhal, believes the opportunity lies in shifting habits. “Nail care remains underpenetrated in India, with consumers relying on time-intensive salon visits. As convenience and self-expression gain ground, press-on nails can unlock more frequent and experimental usage. Nailinit is well-placed to expand beyond press-ons into adjacent categories.”
The brand is currently the only nail care player in India blending product-led retail with a dedicated kiosk at Jio World Drive in Bandra, where customers can walk in for services while discovering the range. It has also built early traction across quick commerce platforms such as Zepto and Blinkit, with a launch on Instamart in the pipeline, and is available on Amazon, strengthening its omnichannel presence.
In a space long dominated by salon chairs and scattered labels, nailinit is attempting to file, shape and polish the category into something sharper. With fresh funding in hand, the startup is setting out to prove that in beauty, small details can make a bold statement.
