Digital
UPES partners with Safexpress to offer specialized logistics programs
Mumbai: UPES ON, the digital education arm of UPES University, renowned for its innovative and industry-aligned programs, announces its strategic partnership with Safexpress via Seekho, its edtech initiative. Together, they are set to redefine the educational landscape for students enrolled in the MBA and PGP programs in Logistics & Supply Chain Management.
UPES University, with its consistent commitment to providing high-quality education, ranks 52nd by NIRF and holds the prestigious title of the 1st Indian Private University for Academic Reputation by QS World Rankings. The digital education wing, UPES ON, was established to empower working professionals for leadership roles in tomorrow’s digital transformations.
The partnership with Safexpress underscores UPES ON’s dedication to delivering industry-relevant education and providing experiential learning opportunities. The benefited programs include MBA – Logistics & Supply Chain Management and PGP – Logistics & Supply Chain Management.
Key highlights of the UPES ON Program in collaboration with Safexpress include modules covering Advanced Technology and Digital Supply Chain, as well as Global Supply Chain. The program leads to an additional Safexpress certificate for students. The curriculum includes experiential learning with Safexpress experts, industrial immersions in Safexpress facilities, and additional benefits such as live projects, and workshops.
Commenting on the partnership, Piyush Arora, Professor of Practice, UPES ON stated, “We are excited about our partnership with Safexpress through Seekho, which enhances our commitment to providing industry-relevant education and experiential learning opportunities for our students.”
“This collaboration is a testament to our dedication to nurturing talent in the logistics and supply chain domain. We look forward to contributing to the skill development of the future leaders in this industry,” said Safexpress VP, Business & Marketing Strategy, Vijay Vashisht.
This collaboration not only ensures academic excellence but also provides students with a holistic understanding of the industry through optional industrial visits and immersive experiences.
Digital
Ethical AI must benefit society, not dominate it, says WFEB chief Sanjay Pradhan at IAA event
At Mumbai event, ethics expert urges businesses and governments to shape AI responsibly
MUMBAI: Artificial intelligence may be racing ahead at lightning speed, but its direction must still be guided by human conscience. That was the central message delivered by Sanjay Pradhan, president of the World Forum for Ethics in Business (WFEB), during the latest edition of IAA Conversations held in Mumbai.
The session was organised by the International Advertising Association (IAA) and the Artificial Intelligence Association of India (AIAI) in association with The Free Press Journal at the Free Press House on 7 March. Addressing a packed audience, Pradhan called for stronger ethical leadership to ensure AI remains a tool that benefits humanity rather than one that governs it.
“Artificial intelligence has rapidly become one of the most powerful technologies humanity has created,” Pradhan said. “It is unlocking breakthroughs in medicine, science and creativity at a pace unimaginable just a few years ago.”
But he warned that the same technology carries serious risks. AI, he noted, can amplify disinformation faster than facts can travel, compromise privacy, deepen discrimination and disrupt millions of livelihoods. Referencing concerns raised by AI pioneers such as Geoffrey Hinton, often called the godfather of AI, Pradhan stressed that the real challenge is not whether AI will shape the world, but whether humans will shape it with ethics and wisdom.
Structuring his talk around four guiding questions, why, what, how and who, Pradhan introduced the audience to WFEB’s emerging AI Ethics Partnership, a global platform aimed at advancing responsible artificial intelligence. He outlined four priority concerns that demand urgent attention: disinformation, bias and discrimination, data privacy and job security.
To make the idea of ethical AI easier to grasp, Pradhan offered a simple metaphor. Ethical AI, he said, is like a three layered cake. The outer layer represents the visible value ethical AI creates for businesses and society. The middle layer is organisational culture that moves ethics from written codes to everyday practice. The innermost layer, however, is the most crucial, the conscience of individual leaders.
Drawing from Indian philosophical thought through WFEB co-founder Ravi Shankar, Pradhan noted that while artificial intelligence can reproduce stored knowledge, true intelligence is boundless and rooted in conscience, creativity and compassion. Practices such as breathwork and meditation, he suggested, can help leaders develop the calm clarity needed for ethical decision making.
The event also featured a discussion with Maninder Adityaraj Singh, chief of staff and head of innovation at Rediffusion Brand Solutions Pvt Ltd, and Yash Johri, lawyer, Supreme Court of India.
Opening the session, IAA India chapter president Abhishek Karnani, highlighted the need for industries to understand and engage with AI responsibly.
“AI has to be befriended and understood,” added Rediffusion managing director and AIAI national convenor Sandeep Goyal. “Its ethical use will determine whether it becomes a friend or a foe.”
As AI continues to reshape industries and societies, Pradhan ended with a simple but powerful call to action. Businesses, governments and individuals must work together to ensure that the algorithms shaping the future reflect human values rather than just cold logic.








