Ad Campaigns
Upakarma Ayurveda unveils ad campaign featuring The Great Khali
Mumbai: Upakarma Ayurveda, a Mankind Group company celebrated for its steadfast commitment to purity and efficacy in Ayurvedic products, is thrilled to announce the launch of its innovative advertising campaign. Focusing on its flagship product, Pure Shilajit Resin, this endeavour aims at deepening connections with Indian audiences through a creative alliance with the iconic Indian global star, The Great Khali, talking about the menace of deep fake technology and concept to counter fakes. This campaign marks a significant milestone for Upakarma Ayurveda as it seeks to boost its visibility and reinforce its position as the pioneering brand in the Ayurvedic health and wellness domain.
“We are delighted to roll out our latest advertising campaign, embodying the innovation and authenticity that Upakarma Ayurveda stands for,” stated Upakarma Ayurveda co-founder & MD Vishal Kaushik. Reflecting on his participation, The Great Khali mentioned, “Working with Upakarma Ayurveda on this campaign has been a great honour. This effort goes beyond mere product promotion; it represents a commitment to authenticity and originality. The campaign shines a light on Upakarma Ayurveda’s dedication to quality and authenticity, principles that I wholeheartedly support.”
Vishal Kaushik further added, “Partnering with The Great Khali has allowed us to weave a narrative that not only resonates with our core principles of strength, purity, and genuine wellness solutions but also addresses the critical issue of counterfeit products. We had to get someone who is original and when it comes to strength and trust, there is no one like the Great Khali who has made India so proud globally. The Great Khali’s involvement underscores the strength and authenticity of Upakarma Ayurveda’s Shilajit resin, encouraging individuals to make decisions that lead to real and meaningful benefits.”
Selecting The Great Khali as the face of the brand highlights Upakarma Ayurveda’s unwavering commitment to authenticity and excellence. With his exceptional prowess and dedicated commitment, Khali embodies the essence of Upakarma’s flagship product, making him the ideal representation of the brand’s values.
“As we have expanded to become a Pan India omni-channel brand, in light of the affection and popularity we have garnered in recent years, we believe showcasing the strength and quality of India’s pride—The Great Khali, seemed a perfect fitment,” concluded Upakarma Ayurveda co-founder & director Parag Kaushik.
This campaign is a significant step forward for Upakarma Ayurveda as it continues to lead and innovate in the Ayurvedic market. Stay tuned to witness a fusion of tradition and modernity, and discover the unparalleled potency of pure Shilajit like never before.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
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Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
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